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NCSA Program
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General Information
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NCSA stands for Non-Commercial Sustaining Announcement.
It is an old Federal Communications Commission logging term indicating radio or
television stations receiving no revenue for the announcement. Instead, the revenues
from an NCSA program help to fund the broadcasters' statewide trade association, the
Wisconsin Broadcasters Association. The program defrays the costs of conventions,
seminars and communications programs of the WBA. NCSA Funding
Government agencies and non-profit organizations that normally approach
broadcasters for Public Service Time request a NCSA program. These organizations,
which operate in the public interest, make a grant of funds to the WBA. WBA then
requests its members to run NCSA announcements voluntarily at no charge for the benefit of
WBA and its programs. Announcements supplied by the NCSA client are distributed by
WBA to participating stations. Stations run the NCSA announcements on an as
available basis and send a monthly on charge, exact time performance affidavit to WBA.
Stations are requested to value the time provided based on their regular rates
charged to advertisers buying the same time periods for cash. The Association uses
these figures to demonstrate to the NCSA client the cash value of the spots delivered
across the entire state by both radio and television participants. An NCSA program
provides a win-win result for participating WBA members whose Association grows stronger
and for the NCSA client whose message is seen and heard statewide in all time periods and
formats, reaching all demographic groups. |
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