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Media Security and Reliability Council
(MSRC)
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What is MSRC? |
MSRC is an FCC-sponsored effort which has developed “best practices”
for local broadcasters to follow in times of disaster. The MSRC mission is
two-part; to ensure that broadcast stations stay on the air during a
disaster or are returned to the air as soon as possible, and to ensure
that emergency information continues to flow from local officials to the
broadcast stations. Both of these functions broke down to varying degrees
in the post-Katrina days. Having learned our lesson, it has been shown
that advance planning can avert these failures. In Wisconsin, we have
taken these recommendations from the national MSRC committee and put them
into practice as local market MSRC Plans.
MSRC Deployment in Wisconsin
WBA is proud to have been involved in the first statewide deployment of
MSRC in the country. The Southeast Wisconsin (Milwaukee) market was the
first broadcast community in the nation to formulate a MSRC Plan, and we
soon followed with Plan implementation in the other five major broadcast
markets in Wisconsin.
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Wisconsin MSRC Market Chairpersons |
Dean Maytag,
Operations Manager
WISN-TV, Milwaukee
(414) 342-8812 |
Robert Krieghoff
General Manager
WJFW-TV, Rhinelander
(715) 365-8812 |
David Sanks,
General Manager
WISC-TV, Madison
(608) 271-4321 |
Scott Chorski,
General Manager
WKBT-TV, La Crosse
(608) 782-4678 |
Perry Kidder,
General Manager
WFRV-TV, Green Bay
(920) 437-5411 |
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| Welcome to the Wisconsin MSRC website, hosted by the Wisconsin
Broadcasters Association. |
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