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Radio Marketing Professional Certification Seminar
Endorsed by the Radio Advertising Bureau
Underwritten by the Wisconsin Broadcasters Association Foundation
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The Wisconsin Broadcasters Association Foundation is offering a new
program to technical college and university students around the state.
The WBA Foundation has pledged its financial support so that students
can take advantage of the Radio Advertising Bureau’s (RAB) Certification
program to become a Radio Marketing Professional (RMP). The RMP
Certification is beneficial if students want to work in broadcast sales
or a related business and marketing area. Even if students are not
interested in sales or marketing, the seminar introduces them to the
business portion of media and helps them to understand how media sales
relates to programming decisions, including those involving news
broadcasting.
The objectives of the WBA Foundation in offering this opportunity are to
certify students to be RMP’s and to expand awareness of the advantages
of a career in broadcast sales among Wisconsin college students.
The benefits to students include: an opportunity to take the RMP exam on
their campus; a greatly reduced rate for the RMP course and exam; expert
assistance with exam material from a veteran instructor; acquisition of
the RMP certification to add to their resume; additional broadcast sales
knowledge to supplement what is being taught in the college classroom;
and if desired, their names sent to stations around the state indicating
that they passed the RMP exam.
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Key concepts covered in the RMP course include:
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• Consultant-Style Selling
• Working with Retail Accounts
• Competitive Media
• Making Money with RAB Resources
• Prospecting for Success
• Getting the First Appointment
• Conducting a Successful Needs Analysis
• Preparing Written Presentations
• Presentation Skills
• Goal Setting
• Time Management
• Creating Successful Schedules
• The Role of Creative
• The Goldmine in Co-op Advertising
• The Proud History of Radio
• Closing
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The seminar is normally presented in a two day format, but it can be
adapted to most situations.
Thanks to the generous financial support of the WBA Foundation, the
student’s cost for the seminar is only $25. Usual cost for RMP
course materials runs $159 therefore, you are getting a great deal for
only $25. This fee includes materials, refreshments, and the
certification exam.
The Wisconsin Broadcasters Association Foundation will update as to
dates and locations for RMP course opportunities. |
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