Wisconsin Broadcasters Association

Date:  October 10 - October 12, 2017
Location: Madison Marriott West Hotel in Middleton, WI

Please join us for the 2017 Broadcasters Clinic and Upper Midwest SBE Meeting.

For Complete Clinic Brochure Click Here [PDF]

Thanks to our Sponsors


7:45 AM: Registration & Continental Breakfast
Location: Superior Room

8:50 AM: Opening Remarks
Location: Superior Room

9:00 AM: Session
Location: Superior Room

AM Broadcast Facilities
By Ben Dawson, Hatfield & Dawson Consulting Engineers, LLC
Synopsis: This session will discuss possibilities for cost-effective changes in the AM plant, the cost effectiveness of diplexing or tri-plexing, how to plan for facilities changes like frequency swaps or turning off a potential restricting station, what AM revitalization technical changes might arise, and how to configure your antenna to allow a moment method proof and when you should avoid one even if legally permissible.

9:45 AM: Session
Location: Superior Room

Virtual Radio – Real Applications
By Bill Bennett, Lawo, Inc.
Synopsis: IT’s influence on Radio Broadcasters is strong, and awareness of hardware virtualization and the “glass cockpit” is growing fast. In this presentation we’ll look at what you can do today, and where things may go in the future, exploring the ways broadcasters can reap operational and monetary gains from IT’s R&D investment.

10:30 AM: Break

10:45 AM: Session
Location: Superior Room
Making Metadata Matter
By Don Backus, Rohde & Schwarz
Synopsis: Metadata is defined as ‘data about data’, but smart broadcasters know it’s so much more than just data…it’s information that listeners want and use, it’s material that engages audiences, enhances the radio experience and benefits advertisers and, it’s ultimately a way of turning data into dollars.  We’ll discuss the technical side of delivering and monitoring metadata and how you can help develop a winning strategy for your stations to make metadata a revenue center that matters.

11:30 AM: Session
Location: Superior Room

The Automotive Dashboard Initiative
By David Layer, Vice President, Advanced Engineering, NAB
Synopsis: The automobile dashboard has historically been a stronghold for the AM/FM radio receiver but 21st century technology is providing consumers with more and more dashboard options. A big part of this change is driven by the ever-greater availability of mobile broadband services and the ubiquitous smartphone. Despite this, radio listening remains the dominant form of audio entertainment. In this presentation, Mr. Layer will offer a survey of the most popular digital dashboard technologies and discuss how radio broadcasters can use these to best advantage. He will also consider the linkage between the growth of so-called “hybrid radio” services in smartphones (which use both wireless broadband and over-the-air signals) and how this can translate into increased listenership in vehicles.

12:15 PM: Lunch
Location: Geneva/Mendota Rooms

1:15 PM: Session
Location: Superior Room

Virtual Talkshow and Sports Production
By Kirk Harnack & Joe Talbot, The Telos Alliance
Synopsis: Convenient connections create compelling content. Telecom technologies like SIP/VoIP are becoming more ubiquitous and less mysterious. Along with fast Internet and VPNs, they not only enable flexible workflows, they enable alternatives to single-studio or expensive remote solutions. This presentation demonstrates some clever implementations in-use now, as well as previews strategies and techniques for achieving efficient and effective talkshow and other radio production workflows.

2:00 PM: Session
Location: Superior Room

HD Radio: How to Improve Listener Experience with Proper Time/Level Alignment?
By Mike Pappas, Orban
Synopsis: Since the first generation of HD Radio systems were installed back in 2004 maintaining diversity delay time alignment between the analog FM and the HD radio digital signal has been a challenge that continues to this day. System drift is still an issue and directly impacts the user experience. So what are the best practices to monitor and correct this issue? How best to implement them? What to look out for?

2:45 PM: Break

3:00 PM: Session
Location: Superior Room

HD Single Frequency Networking
By Jeff Welton, Nautel
Synopsis: This presentation won Best Engineering Paper for the NAB show. It discusses a practical case study using HD single frequency networking to seamlessly set up on channel coverage boosters with no interference zone. The presentation goes into both the theory involved in developing a solution and the practical implementation of the solution.

3:45 PM: Session
Location: Superior Room

Transport Robust and Secure FM Composite Multiplex Signals in an IP STL
By Dave Agnew, GatesAir Mason, Ohio
Synopsis: The emergence of high bandwidth IP network connections is an enabler for the transport of the FM composite multiplex (MPX) signal in a Studio-to-Transmitter Link (STL). This session will present use cases to illustrate differences between all analog, all digital, and dual domain FM MPX STLs and the tradeoffs they present with respect to compatibility and network bandwidth, scalability, and delay.

4:30 PM – 7:00 PM: Exhibits Open – Exhibitors Reception
Location: Wisconsin/Michigan Rooms

7:00 PM: Nuts & Bolts Session: SNMP Plugfest
Location: Superior Room

SNMP Plugfest
By Tony Peterle, Worldcast Systems, Inc.
A wireless network will be setup in this session over which attendees can connect with their own personal laptops. Attendees will be provided a USB key containing the installer for the iReasoning MIB browser (a popular tool for SNMP exploration). Using many SNMP devices in the room attendees will learn how to use the MIB browser to connect to the devices, poll for information and exercise control with SET commands.


7:00 AM: Registration & Continental Breakfast
Location: Lobby
Sponsored By: The Telos Alliance

8:30 AM: Session
Location: Superior Room
Real World Results For A Signal Measurement Drone
By John Kean, Cavell Mertz & Associates, Inc.
Synopsis: Development of unmanned aerial vehicles (UAVs or “drones”) has proceeded quickly for video production in the broadcast industry.  Applications for engineering study are beginning to catch up.  Cavell Mertz & Associates developed the nation’s first signal measurement drone for broadcast antenna systems and have been gathering substantial field experience with real-world antennas.  This presentation will provide the results of studies for digital television stations and FM radio stations in both analog and digital mode, illustrated by charts and photographs.

9:15 AM: Session
Location: Superior Room

WebRTC for Broadcasters
By Chris Crump, Comrex
Synopsis: WebRTC is technology that is already dramatically changing the way we communicate with online retailers and each other. Web browsers such as Google Chrome, Mozilla Firefox, Opera and, in the near future, Microsoft Edge and Safari, all have audio and video codecs built in. We will discuss the open source Opus algorithms, provide an overview of WebRTC and discuss ways to utilizing this transforming technology in a broadcast environment.

10:00 AM: Exclusive Exhibit Time
Location: Wisconsin/Michigan Rooms

11:00 AM: Lunch on Exhibit Floor
Location: Wisconsin/Michigan Rooms

1:30 PM: Session
Location: Superior Room

The Spectrum Auction Repack
By Patrick McFadden, Associate General Counsel, NAB
Synopsis: The Auction is over but the Repack is just beginning. The NAB has been studying the process and polling members to identify bumps in the road before they become potholes. This session will reveal the data, reaction, and future efforts surrounding the Closing and Channel Reassignment Public Notice. The majority of TV stations and many FM stations will be impacted in different ways.

2:15 PM: Session
Location: Superior Room
FCC Update
David Oxenford, Wilkinson Barker Knauer LLP
Michelle Vetterkind, WBA President
Synopsis: What is the FCC up to?  How will it affect your station?  Let’s find out.

3:00 PM: Break
Sponsored By: The Telos Alliance

3:15 PM: Session
Location: Superior Room
Why 0.01% Distortion Sometimes Matters, and 30% Sometimes Doesn’t
By Steve Dove, Wheatstone
Synopsis: This session is a lighthearted romp through why some things sound the way they do, deflating some conventional wisdoms, and highlighting some surprising insights.

4:00 PM: Session
Location: Superior Room

12 GHz Cable
By Steve Lampen, Belden
Synopsis: When will copper fail us? When 4K and other high data rate services first appeared it seemed only fiber could handle the bandwidth. Now cable has been developed to handle the speed. This presents some installation and connection challenges. This session will cover cables and interconnection in the 12GHz world and what is likely to be the technology for the next generation.

5:30 PM: Dinner
Location: Superior Room

6:00 PM: SBE All Chapter Meeting and Program
Location: Superior Room
Automated Vehicle Testing
By Peter Rafferty, Wisconsin AV Proving Grounds, UW-Madison
Synopsis: Things at the Proving Grounds with automated vehicles (AVs) have been taking off since January. This session will introduce Automated Vehicles generally, briefly explain what they are and aren’t, how they work (or don’t work, yet), address common questions and allay common misconceptions. Ideally it will leave the audience with a better understanding of where we are and where we’re headed.


7:45 AM: Registration & Continental Breakfast
Location: Superior Room

8:30 AM: Session
Location: Superior Room

The IP Baseband Migration
By Tom Harmon, Utah Scientific
Synopsis: As the IP (internet protocol) revolution sweeps through the broadcast industry, there’s little doubt that most video operations will be driven by IP technologies in the not-so-distant future. The good news is that the industry is making great strides in developing and adopting open IP standards and methodologies, the most important being SMPTE 2022-6 and TR-03/04, (SMPTE 2110 draft). This session will cover the history of IP technology and standards, the SMPTE 2022 family of standards, potential strategies for your conversion to IP, and IP islands and their role in your transition.

9:15 AM: Session
Location: Superior Room

SCTE-104/35 and Beyond: A Look at Ad Insertion in an OTT World
By Jacob Kinsey, PhD, Colbalt Digital
Synopsis: Ad Insertion is a very important part of many video delivery systems because it generates revenue! With Over-The-Top (OTT) video delivery on the internet, the holy grail of advertisement is finally achievable. It is technically possible to send individual, personalized ads to each viewer. Such systems are based, in part, on the traditional ad insertion workflows that use the SCTE-104 and SCTE-35 standards as their starting point. This session will show how a traditional ad-insertion workflow at the programmer side can be used as a basis for an OTT system.

10:00 AM: Break

10:15 AM: Session
Location: Superior Room
Broadband Antenna and Filter Technology for Repack and ATSC 3.0
By Christine Zuba, Dielectric
Synopsis:  To date, broadband antennas have been largely designed with large panels and high windload.  Newer technologies such as waveguide slot-cavity antennas have been introduced within the last 12-18 months.   Additional New Broadband Slot Antenna techniques are becoming available.  The television channel repack not only means the need for broadband antenna applications, but additional filter considerations for closely spaced channels, and a future ATSC 3.0 environment. This paper will examine the latest in antenna and filter design techniques and specifications in a more crowded television band, anticipating ATSC 3.0.

11:00 AM: Session
Location: Superior Room

Adopting VoIP/SIP to Improve Live Coverage Workflows While Slashing Expenses
By Kirk Harnack, Joe Talbot, Martin Dyster- The Telos Alliance
Synopsis: Live coverage television is rife with difficulties and pitfalls, and every TV facility is looking to cut expenses. More TV stations are discovering VoIP/SIP service along with the modern studio equipment that makes it effective. From instant IFB connections to great-sounding severe weather spotter reports, VoIP/SIP technology and equipment is improving audio quality both behind the scenes and on-air. This presentation demonstrates how TV stations are improving in-the-field reporting while saving hundreds to thousands on their telecom costs.

12:00 PM: Lunch
Location: Monona Room

1:00 PM: Session
Location: Superior Room

ATSC 3.0 – Characteristics and Transmission Requirements
By Martyn Horspool, GatesAir
Synopsis: ATSC 3.0 promises to bring with it many advanced features and capabilities which will enhance the future of over-the-air television. The differences between OFDM-based modulation and the current ATSC 8-VSB modulation are apparent. Some of these differences will impact the ability of existing transmission equipment to successfully and reliably perform their intended tasks. This presentation will dig into some of the key areas that need to be investigated and provide some insight as to how to be prepared for the transition to ATSC 3.0 transmission.

1:45 PM: Session
Location: Superior Room

ATSC 3.0, The Big Picture
Fred Baumgartner, Next Gen TV Implementation, One Media/Sinclair Broadcast
Synopsis: This session will engage the audience in challenging the long held assumptions of “what is broadcasting?” and provide new insight into the unique opportunities to establish relevance in today’s rapidly converging digital IP world with “BaaS (Broadcast as a service), positioning and developing broadcasting’s central role in the emerging 5G world.

2:30 PM: Session
Location: Superior Room

ATSC 3.0 Panel
Jerry Whitaker, ATSC
Christine Zuba, Dielectric
Martyn Horspool, GatesAir
Jay Adrick, Broadcast Consultant / Chairs ATSC Advanced Emergency Alerting Implementation Team
Fred Baumgartner, Next Gen TV Implementation, One Media-Sinclair Broadcast
Synopsis: With the ATSC 3.0 standards process almost complete, this panel of experts will delve into what it will take to bring the technology to your market, and your station. This session will be highly interactive with the audience.

PLEASE NOTE: The WBA will need to guarantee meal counts with the hotel, therefore the WBA will NOT refund any cancellations made after Friday, September 15, 2017. The WBA will also invoice for all “no-shows.”

Instructors and Featured Speakers



The Marriott has sold out of rooms. Rooms are available at:
Holiday Inn Hotel and Suites
1109 Fourier Drive

The rate is $119



2017 Broadcast Clinic Invitation to Exhibit

Broadcast Clinic Exhibit 8x10 Booth is $450 and includes: 8 foot table and two chairs, pipe and drape, carpet, signage, electricity and internet plus two Wednesday lunch tickets.

Exclusive Exhibit Times

  • Tuesday, Oct 10 4:15 PM – 7:00 PM
    Exhibits Open – Exhibitors Reception
  • Wednesday, Oct 11 10:00 AM
    Exclusive Exhibit Time 11:00 AM
    Lunch on Exhibit Floor
    Floor closes at 1:30PM


Please add your selections. You may change quantities after adding registration to your shopping cart. Please email your logo to Linda Baun at lbaun@wi-broadcasters.org

Company NameCompany Products/Services Description


Contact Name

Contact Address

Contact City, State, Zip

Contact Name/Phone

Contact Name Email

Booth Personnel Name 1

Booth Personnel Name 1 Title

Booth Personnel Name 2

Booth Personnel Name 2 Title

Meal Selections

Your registration includes two tickets to Wednesday's Attendee Lunch. Make other meal selections below. Prices shown are per person.

Tuesday Attendee Lunch: $20.00

Tuesday Nuts & Bolts Session and Dinner: $10.00

Thursday Lunch: $20.00

Additional Booth Personnel

Prices shown are per person.

No Wednesday Lunch:$130.00
With Wednesday Lunch:$150.00


2017 Broadcast Clinic Sponsorship Opportunities


  • Complimentary Booth
  • Publicity:
    • On the WBA Website (www.wi-broadcasters.org)
    • In the Wisconsin Broadcaster (WBA monthly newsletter)
    • In the Broadcasters Clinic Program (If received by July 21, 2017)
    • Logo on the PowerPoint Presentations during the Broadcasters Clinic
    • In the attendee folders
    • *If you sponsor the Tuesday Exhibitor Reception you will receive the above as well as advertising in the Wisconsin Broadcaster

$500 Sponsorship

$750 Sponsorships

$1,000 Sponsorships

$1500 Sponsorships

$3000 Sponsorships

$4000-$5000 Sponsorships

Don Borchert Fellowship
The Don Borchert Broadcasters Clinic Fellowship honors the founder of the conference and will provide all expenses to attend the Clinic in Madison October 10-12, 2017. The program is possible through the financial support of all four Wisconsin SBE Chapters, and the WBA. Applications are now being accepted for the 2017 Broadcasters Clinic Conference. Download Application Form
If you are registering for more than one person, you will have the opportunity to change quantities in your cart.
Full: $150.00
Two Day: $130.00

Two Day Registration (Please check days attending)

Events Attending (Please check all that apply)
Tuesday Breakfast
Tuesday Lunch
Nuts and Bolts
Wednesday Breakfast
Wednesday Lunch
Wednesday SBE Dinner
Thursday Breakfast
Thursday Lunch