Wisconsin Broadcasters Association


November 24, 2015

Presented by: Gary Moore and marketing expert John Marling

New Marketing Nuggets to Instantly Increase Advertiser Interest and Sales
This webinar is specifically for broadcast sellers and sales leaders! It premiers the LBS newly-released and ready-to-use broadcast users’ shopping research. Several specific advertiser categories will be shared that will captivate existing advertisers and prospects. You’ll take away selling tips and data that will empower “your story” for prospecting and also advance sales for existing broadcast customers! -REGISTER-

Now there are TWO WAYS to honor Wisconsin’s Broadcasters

November 10, 2015

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The Wisconsin Broadcasters Association Foundation Hall of Fame Committee is now requesting and accepting nominations for the Wisconsin Broadcasters Hall of Fame.  

The Hall of Fame nomination process is open and will run through Monday, February 15, 2016. Submissions should be made on the official nomination form and sent to the WBA Foundation office. Selected nominees will be inducted on Thursday evening, June 23, 2016, during the annual WBA Hall of Fame Dinner. The dinner will be held at the Radisson Hotel in La Crosse, WI in conjunction with the WBA Summer Conference.

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The Wisconsin Broadcasters Association is now requesting and accepting nominations for the Wisconsin Broadcasters Association Local Broadcast Legends Award.

The Local Broadcast Legends Award nomination process is open and will run through Monday, February 15, 2016. Submissions should be made on the official nomination form and sent to the WBA office. Selected nominees will receive the award Thursday, June 23, 2016 during the WBA’s Summer Conference Luncheon at the Radisson Hotel La Crosse, WI.


SESAC vs. RMLC Issues Writ Large To Stations

October 30, 2015


Dueling letters sent to radio stations this week by SESAC, the performing rights organization, and the Radio Music Licensing Committee, an industry group that negotiates music royalty rates for radio, have some broadcasters scratching their heads, especially since “dueling” is an understatement regarding their battle.

The SESAC letter offers a three-year 5% royalty discount—with a catch. Accepting the offer precludes the station from being represented by the RMLC and taking advantage of the 50% lower rates it hopes to negotiate with the PRO on radio’s behalf. As Inside Radio reported Tuesday, the RMLC letter accuses SESAC of attempting to undermine binding arbitration between the two parties and undercut the RMLC’s ability to represent the radio industry in arbitration.  -more-

New Hall of Fame Videos Online

October 20, 2015

hof-logo-featured-imageOver the past two years, The Wisconsin Broadcasters Foundation has been working on completing videos for those Hall of Fame members who were inducted into the Hall of Fame, but did not have a video tribute produced at the time of induction. We’ve just posted 24 new Hall of Fame recognition videos to the Wisconsin Broadcasting Museum site. The Hall of Fame honors those broadcasters who have devoted their careers to broadcasting and its development in Wisconsin, to recognize their outstanding service to broadcasting, their communities, and their state.

There are four remaining tributes currently in production. In January, 17 new videos were posted to the Wisconsin Broadcasting Museum site.

President’s Column

Michelle Vetterkind

Michelle Vetterkind

Opening a Dialogue

I’d like to highlight a WBA initiative we’re launching entitled Student Storytellers

This project will be showcased on the WBANewsroom.org site. Our intent is to provide students an opportunity to demonstrate what they believe is the most effective way to package and present news and information in today’s dynamic media environment. The WBA is hopeful the project will foster a dialogue between Wisconsin Broadcasters, students in Wisconsin schools and universities and instructors, professors and teachers of journalism and media.

The Student Storytellers page will be a forum for students to post and present the information on topics they believe are important and relevant. Students will have the opportunity to demonstrate the creative and stylistic approaches to presenting news and information that harmonize with the various platforms people are using to connect themselves with what is happening day to day. It will be a place for Wisconsin radio and television news directors, general managers and producers to get feedback and share ideas about how they can ensure the information stations are presenting every day is relevant to all viewers and listeners.

Student Storytellers will be a place to see new work, new styles, effective use of digital media, and how best to present news and information on demand. We hope the project creates conversation, offers professionals a focus group on available young professionals, and is a place for students and professionals to meet and share.

Your support and feedback are critical to the success of Student Storytellers.

I hope you have a safe and joyous Holiday Season! Don’t forget to take a moment to sit back, relax, count your blessings, spend time with family and friends, and reflect a bit on what is most important to you in life.

Chair’s Column

Scott Chorski

Scott Chorski

Partnerships that Build

First a disclosure. 

There’s no way this column can adequately represent what an incredible story I heard when I called Dan Buttery about Fisher House Wisconsin.

Dan, as many of you know, served in Iraq, currently works for the Wisconsin Department of Veteran Affairs and has partnered with WBA for Operation Welcome Home. He has also spent the last six years volunteering to raise money to help build a Fisher House at the Milwaukee VA Medical Center. Dan is a busy guy. I was calling to find what out what role the media played in helping his fundraising efforts.

What is a Fisher House? It is a free lodging facility where military and veteran families can stay and be supported while a loved one is being treated. Dan tells me most of the families who will stay at Fisher House will not only travel from all over Wisconsin, but from across the nation. Wisconsin vets frequently travel to Milwaukee to receive specialized care. When Fisher House opens, family members stay for free, eliminating the burden of expense associated with this travel. It will be a blessing.

Dan, along with the all-volunteer Board of Directors, many who have been supporting this effort since 2010, will see the fruits of their labor realized when the Fisher House opens in first quarter 2016. It has been an amazing six-year process.

It’s not easy to build a Fisher House. It’s expensive. First, the Department of Veteran Affairs must determine the need. The federal VA then asks congress to authorize land to be set aside either on an active duty military base or near a VA medical facility. The national nonprofit, Fisher House Foundation, which has been building Fisher House facilities with private funds since 1990, then asks local communities to try and cover 50% of the funds. Well, to date, the local Fisher House Wisconsin has blown way past that marker and hopes to fully fund this house WITHOUT the matching funds. They would be THE FIRST local nonprofit to completely self-fund a Fisher House—how amazing is that! Dan credits an outstanding Board of Directors for making the fundraising happen. They are the cream of the crop of business owners and community leaders, active and retired military.


Face it…you need help with digital media

Kyle Geissler

Kyle Geissler, WBA Digital Consultant

A recently had a couple of frustrating days with social media. We’ve all had them. When it happens, you wish you could just talk to those who build and operate social media platforms to find out what they want.

I don’t have Mark Zuckerberg’s phone number, but I have the number for the WBA Digital Hotline.

So, after wallowing in my frustration, I realized that I wasn’t alone and I contacted the hotline.

Seth Resler talked with me for about 15 minutes about what we were experiencing and provided some articles and ideas for lowering the frustration. He was very helpful.

Webinars and conferences are great, but sometimes one-size-fits-all doesn’t cut it and it’s helpful to get one-on-one answers to your questions from someone who knows what you’re going through. It’s also nice to get advice when the competition isn’t in the room.

Click here for information on how to contact the digital hotline.

Print that out. Put it at your desk. Share it with your employees. You don’t have to be a manager to call.

If you ever lose the information, find it again on the WBA homepage.

I know you have questions. I know you have frustrations. You’re not alone. Call.

Featured Video

Sandy Shockley, Hall of Fame Inductee 2015

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