Wisconsin Broadcasters Association

WBA files brief in open meetings case involving Appleton School Board

Posted On: December 5, 2016

The Wisconsin Broadcasters Association has filed an amicus brief alongside the Wisconsin Newspaper Association and Wisconsin Freedom of Information Council supporting the plaintiff in an open meetings case against the Appleton School District Board that’s been appealed to the Wisconsin Supreme Court.

A letter from the three organizations to Wisconsin Attorney General Brad Schimel explains the case:

In this case, a committee of 17 teachers, administrators and staff members in the School District of Appleton was tasked with reviewing potential works of fiction to be included in a ninth grade reading curriculum. The committee, over the course of six months,  … Read More

100-year-old car to make appearance at WBA Gala

Posted On: December 1, 2016

You can begin submitting today for the WBA Awards competition! Don’t wait until the Jan. 11 deadline!

As you might have heard, the theme of the WBA Awards Gala on May 6 will be “The Great Gatsby,” giving our guests an opportunity to “dress up in Roarin’ 20’s style, celebrate with a few flapper-era cocktails and do a little “Misbehavin!’”

Well, we’ve found a 1916 Peerless touring car to make an appearance at the WBA Awards Gala. It has a lot of seating and will be a great place to take photos of entire staffs in their Gatsby outfits.  … Read More

Support the Broadcasters Foundation of America

Posted On: November 30, 2016

The Broadcasters Foundation of America  … Read More is looking for support as it enters its final phase of annual fundraising.

The Foundation’s stated mission is to “improve the quality of life and maintain the personal dignity of men and women in the radio and television broadcast profession who find themselves in acute financial need due to a critical illness, accident, advanced age or other serious misfortune.”
The Foundation delivered close to $100,000 in emergency grants to our beleaguered peers in Louisiana , whose lives were tumbled by flooding. Tragically, there will most assuredly be other disasters next year that will call for unforeseen emergency grants that will place additional pressure on the Foundation’s coffers.

Participate in radio’s largest online survey

Posted On: November 30, 2016

Jacobs Media is conducting its annual Techsurvey, which is the radio broadcasting industry’s largest survey, with over 200 participating radio stations and approximately 40,000 radio listeners. This study examines the online habits of radio audiences and has enabled us to identify key digital trends, including:

  • The rise of social media
  • The smartphone and the mobile revolution
  • Increased podcast listening
  • The impact of the connected car

Every participating station will be able to see the nationwide results. For a small fee, broadcasters can also see the results for their individual radio stations.  … Read More

The Coaching Imperative

Posted On: November 29, 2016
Program Date:  December 21, 2016
Chris Lytle
Chris Lytle

Please register for The Coaching Imperative on Dec 21, 2016 12:00 PM CST at: 


This is the last in a series of four broadcast-specific sales management webinars personally conducted by Chris Lytle.

Here are a few of the things you will learn during this fast-paced, highly-detailed program:

• How to determine when to coach and when to conduct one-on-one training
• What today’s top business coaches are teaching their “players” 
• Why you need to stop giving answers and solving problems and start asking more questions
• Chris Lytle’s #1 rule of coaching 
• Plug and play: 3 coaching models you can use immediately after the session 
• Why enjoying your job is crucial to sales success
• The very best all-purpose coaching question

Yes,  … Read More

Blogging tools

Posted On: November 27, 2016

Blogging is crucial part of any radio station’s digital strategy. Jacob’s Media put together a number of resources to help you launch or tune up your radio station’s blog:

Milestone year for staff at Waupaca station

Posted On: November 25, 2016
Dave Allen, Terry Nellis, Terry Sullivan, Tina Grenlie, Captain Lee Stevens, and Jack Barry
Dave Allen, Terry Nellis, Terry Sullivan, Tina Grenlie, Captain Lee Stevens, and Jack Barry

Staff members at an AM/FM combo station in Waupaca are celebrating milestone years at the station, combining to contribute near 150 years of experience to serve listeners in the Wausau and Stevens Point area.

The following employees at WDUX-AM 800 and FM 92.7 are marking milestone years:

–Lee Stevens is celebrating 35 years – Lee is copy writer and Swap Shop host

–Tina Grenlie is celebrating 25 years – station manager/sales manager

–Terry Sullivan is celebrating 25 years – part-time DJ (former full-time DJ)

–Terry Nellis is celebrating 25 years –  … Read More

Andy Choi returns to TV in Wisconsin

Posted On: November 24, 2016
Andy Choi
Andy Choi

Award-winning anchor and reporter Andy Choi is returning to Wisconsin to anchor weekend morning newscasts on WISN-TV.

Choi will also serve as a reporter during weekday newscasts.

“Wisconsin holds a special place in my heart, and I am thrilled to be back in the Badger State to share Milwaukee’s most important stories with our viewers,” said Choi.

Prior to his new role, Choi worked as a correspondent for the E.W. Scripps Company, working on enterprise stories for 33 stations throughout the country. He covered both the Republican and Democratic National Conventions, along with the Orlando Shooting Tragedy and Super Bowl 50.  … Read More

Questions about the WBA Awards contest?

Posted On: November 20, 2016
2016-awards-for-excellence Cropped for homepage

This time of year we often get questions from stations about the WBA awards contest. We will try to share those questions and the answers to them here on the WBA website. Here’s the first one we’ll share:

Q: Is there a limit on the number of entries stations can submit for this year’s special award focused on election coverage?

A: Like all other categories, stations are limited to two entries, but remember, you cannot enter the same entry into two different categories.

Got a question? Send it to me at lbaun@wi-broadcasters.org and we’ll get an answer for you.  … Read More

President’s Column

Michelle Vetterkind

Michelle Vetterkind

Please help me welcome Kyle Geissler to the WBA Team….

This last July your WBA began accepting applications for the full time position of Chief of Staff.   The position was developed in response to the restructuring module of our Long Range Plan that was approved earlier this year.  

We interviewed several individuals for the position, one of which was uniquely qualified. However, we realized that in order to hire this person, we would have to revisit what we had budgeted for the position. It became apparent that in order to establish the position in a fiscally responsible manner it would be best to modify the structure of the position.

We are fortunate that our prospect for the full time position is interested in working with the WBA on a project basis and does have the flexibility with their current employer to dedicate time to the WBA, which will allow us to advance the process of staff restructuring in a fiscally responsible manner.

We are pleased to inform you that effective October 1, 2016 we began working with Kyle Geissler, who has been the WBA’s Digital Consultant (on a volunteer basis), in a formal consulting arrangement managing the WBA’s internal and external communications as the WBA Director of Communications. 

Kyle has been working in broadcasting for 15 years in Wisconsin radio and television newsrooms and most recently in website and social media management at WISC-TV in Madison. He has been involved in the WBA since joining the awards committee in 2008.  You can expect to see him on occasion at future WBA events.

And…to help you get to know Kyle a bit better – from his perspective, here’s a post he included on the WBA’s website.



As you read this issue of the Wisconsin Broadcaster you’ll see that we celebrated the 60th Anniversary of the Broadcaster’s Clinic. The Clinic Committee, under the leadership of Leonard Charles once again did a phenomenal job in putting together a program that is truly top notch.  We’re incredibly proud to be able to host the nationally known Broadcaster’s Clinic right here in Wisconsin. On a personal note, one of my proudest  moments from this year’s Clinic was being able to surprise (no small feat, I might add) our own Linda Baun with recognition for her 10 years with the WBA and for putting her heart and soul into the Broadcasters Clinic for the past 10 years.  As I’m sure many of you will agree, the Clinic would definitely not be the same without her!    


Speaking of recognizing members of the WBA Team, I’d also like to recognize Liz Boyd, our WBA NCSA/PEP Coordinator, who’s been with the WBA for 11 years now.  Here you’ll see the three of us celebrating Liz’s birthday (a few days late) on Halloween.  Yes, she insisted we wear those ears. 

Michelle, Liz, and Linda

We do have fun at your WBA!

Thank you, as always, for your continued support!



Chair’s Column

Tom Allen

Tom Allen

Broadcasting and Democracy

I was honored to attend October’s Wisconsin Senate Debate in Green Bay, sponsored by the WBA Foundation, with the support of your WBA. It was a wonderful example of WBA staff and members working together to provide an important community service. In contrast to the turmoil on the national political scene, our statewide effort affirmed that a political debate can actually inform and enlighten, which is what more than 75 broadcasters across the state joined together to do for the citizens of Wisconsin.

Special thanks go to the folks at WLUK in Green Bay for hosting and producing the debate, which was no small undertaking. Other broadcasters in the Green Bay market also pitched in to provide technical support. The panelists from Green Bay radio and TV stations asked thoughtful and substantive questions, and moderator Jill Geisler kept the discussion on track and on time. And even though the countdown clock in the studio was displayed on a 50 inch TV and very hard to miss, the candidates still earned kudos for keeping their remarks within their allotted time!


In our current political environment, the “Media” gets painted with an awfully broad brush, and sometimes not a very flattering one. Events like our Senate debate remind us of the important and invaluable role that local broadcasters play in our democracy. If, as James Madison said, “The advancement and diffusion of knowledge is the only guardian of true liberty,” then broadcasters have an immense responsibility… one that we measured up to by organizing, producing and airing this debate. Thanks to the Wisconsin Association of Independent Colleges and Universities for their funding, and thanks to the many broadcasters state-wide who were involved in this worthwhile effort. 

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