Wisconsin Broadcasters Association
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    Media Technology Institute

    MTI offers practical, instructional courses suitable for prospective, beginning, intermediate, and senior broadcast/media engineers.

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    Summer Conference

    Join us in La Crosse for our annual Summer Conference.

Ramping up social at the #wbagala

May 2, 2016

The Wisconsin Broadcasters Association awards gala has always been a social event. The #wbagala hashtag is a popular one on the first Saturday of May in Wisconsin.

But this year, the WBA is taking it up a notch by bringing in a social reporter for this huge event.



April 26, 2016

Making Your Good Year Great!
May 10, 2016 11:00 AM CDT

More First Meetings: Getting In to See Those Hard-to-See Prospects
May 18, 2016 12:00 PM CDT


Moderating online comments

April 25, 2016

Every newsroom has had the discussion about online comments and how to handle them. For every editor I’ve talked to, I’ve heard different takes on the matter.

It seems like many websites have settled on using online comments in some form, but rarely do I see it in an completely unregulated form. There’s always some kind of moderation.


Students learning digital

April 19, 2016

There’s an interesting thing that happens when your try to teach college students about digital media. I’ve only noticed this in practicum situations, not in courses about digital media, but others have noticed this as well. –MORE-

So many job candidates…so little time!

April 15, 2016

Omnia-logo-taglineHow do you know you are hiring the right person for the job? Omnia Target Reports will help narrow the field when you are filling sales, engineering, IT or administrative posts. Get a sneak peek of a candidate’s natural job behaviors before investing valuable time, energy and money on training!

The Omnia Profile, our simple, yet amazingly accurate, behavioral assessment, provides you with the workplace aptitudes of candidates and employees.  It’s fast, just 10 minutes. It’s easy, no confusing questions or irrelevant multiple choice scenarios.


Where’s the love for RSS?

April 13, 2016

I often wonder why more people don’t use RSS feeds. I once read that about 2 percent of Internet users take advantage of the technology.

For me, I can’t imagine life without it.

I don’t like to miss anything. It’s one of my complaints about social media. I can’t see everything there is to see on Facebook or Twitter. I get why that’s the case, and who would have time to see everything anyway?


President’s Column

Michelle Vetterkind

Michelle Vetterkind

Are YOU a graduate of the Walker Broadcast Management Institute?

I’d like to take this opportunity to tell you about one of the greatest offerings we provide, the Walker Broadcast Management Institute! The Institute—the first of its kind to be sponsored by a state broadcasters association—is now in its 19th year, having completed its first six, three-year management education cycles in 2015. It is held on the campus of the University of Wisconsin-Madison in conjunction with the UW School of Business. The Institute started out in 1997 as the WBA Foundation Broadcast Management Institute. Then, in 2006, the estate of William R. Walker graciously donated funds to endow the Institute and it has since been the Walker Broadcast Management Institute.

This year’s event takes place April 26-28. While you can see this year’s full agenda and registration form, let me give you a bit of an insider’s perspective on what a terrific offering this is (as I just so happen to be a graduate of the Class of 2003). Where else can you get three days of top-notch instructors, the most timely session topics, a fabulous venue (it doesn’t get much better than the UW-Madison campus in the spring), and memorable camaraderie (it’s fun to watch how everyone seems to bond with other members of their “class” after spending three full days together each year, for a three year period), at an all-inclusive, amazingly low price? Oh, and did I mention that’s without ever having to leave the state of Wisconsin? Sign up prior to April 1st to get the discounted rate.

The highly interactive sessions take place during the day (Tuesday, Wednesday, and Thursday) in the state-of-the art Grainger Hall, which houses UW-Madison’s School of Business. Tuesday night features a reception and casual dinner at one of the local restaurants within walking distance of State Street and the UW Campus. It also seems to be a bit of a tradition that after dinner, several will wander over to nearby Memorial Union and sit out on the lakefront terrace eating Babcock Hall ice cream (or perhaps indulging in a favorite Wisconsin libation). Wednesday night features a reception, dinner, and speaker on the top floor of the beautiful UW-Madison Fluno Center. This year’s speaker will be Darcy Luoma, certified professional life coach, who will speak on “The Myth of Multitasking: How to Increase your Productivity by Doing Less” (I think we can all benefit from that session). A Wednesday night highlight also involves the “graduation ceremony” (with the rest of the attendees belting out an enthusiastic rendition of Pomp and Circumstance, as each graduate steps up to the podium to receive the highly coveted leather briefcase, which one can only receive as a graduate of the Institute).

The program is designed in three, three-year modules for maximum effectiveness. For the most part, topics will repeat every three years (with many of the same instructors coming back, due to popular demand). However, if you’re worried about committing to the full three years initially, please don’t. While it’s true that the majority, by far, do attend the full three year cycle (trust me, you’ll want to), we’ve had a few who have been unable to and have still benefited greatly from the year(s) they have been able to attend.

Many of you know Joan Gillman. Joan has been and continues to be an integral part of the Institute as she’s worked with us since the program’s inception when she was the Director of the Small Business Development Center at UW-Madison. While Joan has since “retired” (she is now Director of Industry Relations, Emeritus, School of Business, UW-Madison), fortunately for us—she likes us (she really likes us)—and is willing to continue to work with us on the program, securing top-notch programs and speakers each year.

If I still haven’t convinced you to sign up for the Walker Broadcast Management Institute, take a look at this list of our 111 esteemed graduates (and…we’re looking to add more graduates to the list after this year’s event). Wouldn’t YOU like to see your name on this list?

Chair’s Column

Tom Allen

Tom Allen

Who’d have thought…?

No matter what your political persuasion, few of us would have predicted at the start of this year’s presidential campaign that Donald Trump and Bernie Sanders would still be in the headlines (much less winning primaries), at this point in the 2016 campaign.

Whatever you think about the race so far, one thing is clear. This certainly isn’t politics as usual. And given the current atmosphere of political uncertainty, our efforts to make broadcaster’s voices heard at the state and national level are more important than ever.

WBA members from across Wisconsin converged on the state capitol in January, and then headed to Washington DC in February for calls with Wisconsin’s Congressional and Senate delegations. In both instances, we blanketed lawmakers with solid and persuasive arguments on a number of issues vital to both radio and television. It was rewarding to witness first-hand the attention our Association and our issues received when dozens of local broadcasters met with nearly every state legislator on the same day in January. And when we headed to Washington in February, the Wisconsin delegation was the largest of any state association in attendance. Many thanks to all of the Wisconsin broadcast professionals who joined us in those efforts.

While our collective voice is impressive, our individual voices as local broadcasters are also essential. That’s why it’s so important that each of us make an effort to have regular contact with our local, state and federal officials. Let’s make sure that in this unpredictable election year one thing is certain: That anyone in elected office will clearly understand the important role that local broadcasting plays in American life. They will know it because we will continue to effectively tell our story. They’ll also know it because, as local broadcasters, we prove it every day.

Animated GIFs

Kyle Geissler

Kyle Geissler, WBA Digital Consultant

Photos are powerful. In fact, I will soon make my case that photos can sometimes be more powerful than videos. Stay tuned for that.

But then there are animated GIFs. Early in the life of the Internet they had a sad reputation for representing cheesy quality. Remember the “under construction” GIF?


Featured Video

Dr. Charles Culver, Hall of Fame Inductee 2015

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