Tuesday, May 12th
Advanced Digital Retargeting Audience Management
Retargeting is quickly advancing as a critical part of the advertising media mix. With this webinar, find out how the most advanced broadcasters and digital pros position retargeting technology as powerful advertising solutions and where it’s heading. We’ll discuss how to position your station as the retargeting strategic provider in your market and initiatives to blow your competitors away. Presented by Mark Landon, Local Broadcast Sales Retargeting Expert.
Tuesday, June 9th
The Moral Imperative – How to Make the Best Presentation Your Local Direct Client Has Never Heard
In this session Paul Weyland explains the best way possible to get an appointment with a local direct client. Then he shows you how to develop, deliver and close the best presentation your client has NEVER heard. Because this is a Paul Weyland session, not only will you will get ideas you can go out and use immediately. You’ll also be thoroughly entertained.
The Kidder News Resource Center has a new look and a new name.
Established through a grant from R. Perry Kidder to the Wisconsin Broadcasters Association Foundation (WBAF), the Kidder News Resource Center is now the WBA Newsroom and the site has a fresh, new look and all the content has been updated.
The site was renamed, with Perry’s blessing, to emphasize its role as a highly functional online resource for working broadcast newsrooms in Wisconsin. The new online address is WBANewsroom.org. -more-
New Officers & Directors Elected At Annual Meeting
According to WBA bylaws, Scott Chorski, Vice President/General Manager of WKBT-TV, La Crosse, assumed the Chair position at the annual meeting during the recent WBA Winter Conference.
Scott Chorski has been VP/GM at WKBT-TV for almost 15 years. He was GM at WSAW-TV in Wausau for the 8 years prior. He was born in Grand Rapids, Michigan, and has a special affection for the Michigan Gold Coast sand dunes. He graduated from UW-Oshkosh in 1980 and 1982 with degrees in Comm/Radio TV and then Education. He couldn’t find a job teaching and ended up taking his first job in the industry at Arbitron Ratings Co. in Chicago in 1982 as a sales assistant. He has since worked at TV stations in Colorado Springs, Minneapolis, Wausau, and La Crosse. -more-
The Foundation’s Legacy Club
I’d like to take this opportunity to talk about the WBA Foundation Legacy Club.
The Foundation’s Legacy Club was formed in 1998 to provide a formal procedure and recognition for those who make bequests or agree to make bequests to the WBA Foundation in their wills. As he gave me permission to put this in my column this month, I’d like to recognize Bruce Grassman, owner of Results Broadcasting (and member of the WBA Foundation Board) who decided to make a $25,000 donation to the Foundation this past month as part of his commitment to the WBA Foundation Legacy Club. As Bruce illustrates, it’s certainly an option to make your Legacy contribution while you’re alive and well.
On behalf of the WBA and the broadcasting industry in Wisconsin, I’d like to extend a heartfelt thank you to the following broadcasters for their outstanding support of the WBA Foundation. -more-
We Are Busy!
We are all busy, aren’t we?
I’m willing to bet most, if not all of us, are now fully engaged in various stages of developing and offering new digital services and content. It is both the most challenging and invigorating time for us broadcasters. Growing our audience and core business while building out, selling through and fulfilling on new digital services is today’s expectation and if you have all the answers, please call me—I’m all ears!
And while we’re in this metamorphosis to what broadcasting will look like in the future, we get as many calls for help from the community as ever. And what do we do? We respond.
More from the amazing collection of WBA’s Local Impact files: -more-
How many of you can say, off the top of your head, how many website visitors you have each month, how many likes your Facebook page has or how much engagement you get on that page in an average week?
Get those numbers and know them.
One of the keys to understanding how to succeed in digital is by measuring your progress and setting goals. If you’re not measuring, you can’t set goals. If you don’t measure data over time, you won’t know how to set achievable goals.
It’s worth the time it takes to create a short report once a week or once a month so you can know how you’re doing. With face book, you can even see how you stack up against your competitors.
If you use goggle Analytics, you (or your web staff) can create automated reports that can get sent to you automatically on a schedule you set. Other analytics suites might also include this feature. Ask.
If you’re not measuring for success, you won’t know how to get there or when you’ve arrived. If you know when you’ve arrived, you can have a party when you get there.
That’d be fun.
WBA Social Media Committee
Legal & Legislative
Please drop a note or make a phone call to legislators who were successful in Tuesday’s election. Contacting them now will make your communications closer to our January Legislatiev Day more effective. This is a great time to invite newly-elected legislators to visit your stations. Please consider inviting area broadcasters to meet together with legislators now to share our legislative concerns for the next session early. (more…)