Wisconsin Broadcasters Association
  • BryanDodge

    Sales Workshops

    Bryan Dodge will be presenting at our Sales Workshops  in Stevens Point and Pewaukee in April.

  • Awards Gala

    Awards Gala

    Join us as we recognize the winners of all categories for the 2013 competition.

April 24 – Wisconsin’s Annual Live-Code Test Statewide Tornado Drill

April 11, 2014

Statewide Test Of Tornado Warning EAS Code On April 24

In cooperation with Wisconsin Emergency Management, the National Weather Service will conduct a test of the real Tornado Warning EAS Code on April 24, 2014 as part of Tornado Awareness Week. The State of Wisconsin has received a waiver from the FCC to use the actual EAS Tornado Warning Code for this statewide test. If there is a threat of severe weather, the test will be postponed until April 25, 2014. If there is severe weather on April 25, the test will be cancelled.

The audio of this test will repeat several times in the script “This is a Test”, because the real EAS Tornado Warning Code is being sent the crawl on TV stations and cable systems will read “A Tornado Warning has been issued for…”. Thus we ask that TV broadcasters and cable operators making the decision to air the test should display a “This is a Test” graphic behind the crawl.  -more-

WBA Scores Major Victory

April 7, 2014

Sales Tax Exemption Legislation Passes Assembly & Senate
By Brandon Scholz, The Capital Group & Michelle Vetterkind, WBA

The Wisconsin Broadcasters Association scored a major victory for WBA members by passing legislation that provides radio & television stations with a sales tax exemption on the purchase of broadcast equipment and the supplies and electricity which are used to create radio & television products. The victory for WBA members culminated more than three years of work by association members, the board and staff. Assembly Bill 5 was introduced on February 1, 2013 and passed by the Assembly on March 20, 2014. Just 12 days later, the Wisconsin State Senate passed the bill by 30-3.

The bi-partisan bill had 38 co-sponsors and another 49 legislators who committed to support the WBA’s legislative priority. In the final Assembly & Senate votes, 122 legislators supported the bill while a mere four legislators opposed the bill. For those who opposed AB-5 it was due to their opposition to sales tax exemption bills in general.  -more-

Statewide Test Of Tornado Warning EAS Code On April 24

March 6, 2014

In cooperation with Wisconsin Emergency Management, the National Weather Service will conduct a test of the real Tornado Warning EAS Code on April 24, 2014 as part of Tornado Awareness Week. The State of Wisconsin has received a waiver from the FCC to use the actual EAS Tornado Warning Code for this statewide test. If there is a threat of severe weather, the test will be postponed until April 25, 2014. If there is severe weather on April 25, the test will be cancelled.

The audio of this test will repeat several times in the script “This is a Test”, because the real EAS Tornado Warning Code is being sent the crawl on TV stations and cable systems will read “A Tornado Warning has been issued for…”. Thus we ask that TV broadcasters and cable operators making the decision to air the test should display a “This is a Test” graphic behind the crawl.

The test will be originated on NOAA Weather Radio (NWR), and will be relayed via the State Relay (SR) and Local Primary (LP) stations. The EAS “TOR” Code will be sent independently by all five NWS offices serving Wisconsin, following the schedule below. Broadcasters and cable operators that monitor SR or LP stations from multiple EAS Operational Areas or directly monitor NWR from another EAS Operational Area may receive more than one Tornado Warning alert; since these alerts are sent independently from each NWS office they will not be recognized by EAS units as duplicates if alerts are received from two different EAS Operational Areas. It is also possible that some NWR stations may broadcast more than one TOR Code as some NWR stations serve counties from more than one NWS office.  -more-

President’s Column

Michelle Vetterkind

Michelle Vetterkind

Vetterkind Elected NASBA President

You may have seen the DC Trip recap in last month’s issue of the Wisconsin Broadcaster. In addition to the WBA’s 2014 D.C. Trip being a success, this year’s visit to Washington, D.C. was also quite rewarding for me on a different level. On February 23 during our NASBA meeting, I had the honor of being elected NASBA President. My term as President will run thru the end of February, 2015. I will then serve on the NASBA Executive Committee for one more year, as Immediate Past President.

-more-

Chair’s Column

Radandt_Kelly

Time Goes By So Fast!

I’m writing this article on my way back from visiting my son, who is stationed in England. Of course, I’m feeling a bit melancholy on the way back looking at all the photos we took over the last nine days. It got me to thinking about time and how fast it seems to go.

It seemed like just yesterday that my boss, Greg Bell, asked me in my job interview how many years I would commit to Woodward if hired. I replied, “Five years minimum.” Well, it’s almost twenty-five years later and the time has gone very fast! It sure helps when you work in an industry that is very fast paced, keeps you in touch with current trends and has fun, energetic people working in it.

When I look around our building, we’ve got 21 year olds to 60+ year olds. Most of those mature people started their careers in broadcasting and never left. So remember to have fun and enjoy what you do every day. Whether it’s good or bad, it will make those years go even faster for you!


Greetings From Your WBA Social Media Committee

Aaron Barrett

This January we began our 3rd year of bringing discussion and focus to the ever changing world of digital and social media to the WBA Winter Conference. It was another well attended event and the number of new faces we see at each one of these sessions encourages us to know that we’re providing a service to our member stations that they appreciate and look forward to. This year we shifted gears away from just focusing on social media and took a broader look at issues that broadcasters are facing in the digital realm. Our first speaker was David Oxenford, a Partner from the Washington D.C. law firm Wilkinson Barker Knauer. David shared his expertise with us regarding the legal issues our stations need to be aware of in terms of creating and publishing content for the world to see online. David was followed by Aaron Barrett, the Interactive Marketing Director from Woodward Radio Group, who presented to our group on the importance of mobile. The focus was on how stations should be using mobile to reach more people and how they can begin to generate revenue from it.

As we have in the years past, we’ll be inviting you all to join us again in the summer for our next session. Since this medium is constantly and quickly evolving we feel there is a great deal of benefit for all of our members to keep this dialogue going at each event. The session will be held during the WBA Summer Conference on June 18th and begins at 9 a.m. We will be sharing a great deal about the changes in social media platforms, rule changes that all stations should be made aware of and anything new that comes up between now and then. The WBA Summer Conference will be held June 18th & 19th at the Blue Harbor Resort in Sheboygan. We look forward to seeing you in June and sharing ideas together. - Aaron Barrett, Interactive Marketing Director

WBA Social Media Committee
Jake Anderson, WXOW/WQOW
Aaron Barrett, Woodward Radio Group
Kyle Geissler, WISC-TV
Neal Oberg, WKBT-TV
Thomas Swigert, WISN-TV

Featured Video


Take advantage of this NEW added member benefit. Access your free Omnia Target Profiles here.