Wisconsin Broadcasters Association
  • MTI

    Media Technology Institute

    Media Technology Institute (MTI) offers practical, instructional courses suitable for prospective, beginning, Intermediate, and senior broadcast/media engineers, in a four day program presented by experienced broadcasting professionals. 

  • WD_9_Front_Entrance

    Summer Conference

    Join us in the Wisconsin Dells for our annual Summer Conference.

WBA Partners In Launching New Local Government Transparency Initiative

May 18, 2015

The Wisconsin Women’s Council, in partnership with the Wisconsin Newspaper Association and the Wisconsin Broadcaster’s Association, is launching a new initiative recognizing units of local government that provide easy access to information on public officials and public meetings through their official websites.

WBA Supports Integrated Public Alert and Warning System Modernization (IPAWS) Act of 2015

May 4, 2015

On behalf of the Wisconsin Broadcasters Association (WBA), I write in support of the Integrated Public Alert and Warning System Modernization (IPAWS) Act of 2015 (S.1180), introduced by Chairman Ron Johnson (R-WI) and Senator Claire McCaskill, (D-MO). This bi-partisan legislation is designed to modernize the public alert warning system of the United States and ensure that warnings about natural disasters, acts of terrorism and other disasters or threats are disseminated quickly and effectively.


Congratulations to 2014 Award Winners!

May 2, 2015

President’s Column

Michelle Vetterkind

Michelle Vetterkind

The Future of Wisconsin Media

I was honored to be a part of the “Future of Wisconsin Media,” as part of the 50th Anniversary Celebration of the Radio/TV/Film Program at UW-Oshkosh.

I provided a brief keynote on the vital symbiotic relationship between the WBA and our educational institutions. This was followed by a panel, led by UW-Oshkosh’s Radio/TV/Film (RTF) Director of Radio Services, Randall Davidson, in which various aspects of Wisconsin’s media landscape were addressed. Panelists were Lisa Nalbandian, Regional Director, Wisconsin Public Radio, Milwaukee; Jon Kline, Director, Cinematographer and Photographer, Milwaukee; and Bill Kiefer, Assistant News Director, WLUK-TV, Green Bay. The event also included a networking event for media professionals and current RTF students and tours of the RTF facilities. It was a very impressive event! -more-

Chair’s Column

Scott Chorski

Scott Chorski

NAB Convention and the Grand Canyon

I’m amazed to say I’ve attended 20 NAB conventions now. I’ve also done a two-night backpacking trip to the bottom and out of the Grand Canyon.

I think there are some interesting comparisons between the two. They are both massive. You couldn’t possibly begin to see everything each has to offer. They both leave you feeling anxious that you missed something you should have seen.

Another thing they have in common is that with a little planning, you can visit both on the same trip. -more-

Is there a better way to measure relevance?

If part of your responsibilities is to manage a Facebook account for your station, do you find that it is changing how you view the value of content?

Facebook is looking for engaging content, which means content that’s going to evoke a reaction from your audience. Like it or not, that’s what Facebook uses. No doubt, this has changed what many of us view as “quality content.”

But should we let Facebook define what good content is, or should there be more to making that measurement?

Is Facebook’s measure of “engagement” a good measure? In some ways, yes. Getting a reaction is how we know that we’ve made a difference to our audience.

But is there a segment of content out there that’s good content….content the audience needs and wants….that doesn’t evoke a reaction?

It’s hard to concisely define what that content is, but I know from experience that it’s there. I don’t expect Facebook to rewrite its news feed code based on my notions, but I can’t help but wonder if there’s a measurement that’s more dynamic that could further refine what content is relevant for our audiences.

It’s in Facebook’s best interest to figure out what that is. Perhaps they’ll be the first to find and exploit it.

What’s your idea of a good measurement? Could an advancement in technology make it happen?

WBA Social Media Committee

Jake Anderson, WXOW/WQOW Television
Kyle Geissler, WISC-TV
Neal Oberg, Morgan Murphy Media
Thomas Swigert, WISN-TV

Legal & Legislative

A quick note from your WBA Legislative Committee Chair

Please drop a note or make a phone call to legislators who were successful in Tuesday’s election. Contacting them now will make your communications closer to our January Legislatiev Day more effective. This is a great time to invite newly-elected legislators to visit your stations.  Please consider inviting area broadcasters to meet together with legislators now to share our legislative concerns for the next session early. (more…)

Featured Video

Ron Fruit, Hall of Fame Inductee 2014

Recent Tweets

Take advantage of this NEW added member benefit. Access your free Omnia Target Profiles here.