Wisconsin Broadcasters Association
  • P1010576

    Media Technology Institute

    MTI offers practical, instructional courses suitable for prospective, beginning, intermediate, and senior broadcast/media engineers.

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    Summer Conference

    Join us in La Crosse for our annual Summer Conference.


May 20, 2016

Thursday, June 2 at 12pm
Online Public Files- Radio, You’re up Next!
Presented by David Oxenford, Wilkinson Barker Knauer



May 10, 2016

The Wisconsin Broadcasters Association gala on Saturday was a hit!

If you’re a broadcaster and you’ve never been part of this event, you’re missing a great time that goes beyond plaques and dinner. It’s a celebration of everything broadcasters do well.


2015 Awards for Excellence Winners

May 7, 2016

Congratulations to All!

Ramping up social at the #wbagala

May 2, 2016

The Wisconsin Broadcasters Association awards gala has always been a social event. The #wbagala hashtag is a popular one on the first Saturday of May in Wisconsin.

But this year, the WBA is taking it up a notch by bringing in a social reporter for this huge event.


Moderating online comments

April 25, 2016

Every newsroom has had the discussion about online comments and how to handle them. For every editor I’ve talked to, I’ve heard different takes on the matter.

It seems like many websites have settled on using online comments in some form, but rarely do I see it in an completely unregulated form. There’s always some kind of moderation.


So many job candidates…so little time!

April 15, 2016

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President’s Column

Michelle Vetterkind

Michelle Vetterkind

President Signs IPAWS Bill into Law
I’m thrilled to report that the Integrated Public Alert and Warning System (IPAWS) was signed into law by President Obama on April 11. While broadcasters nationwide have worked for years to get IPAWS legislation passed, I’m proud to say that Wisconsin took a lead role in the 2015-2016 Congressional Session as Senator Johnson sponsored & shepherded the legislation last year in the Senate and Speaker Ryan recently played an instrumental role in helping to get it passed in the House. Those of you who joined us for the 2015 & 2016 DC Trips will certainly recall these conversations with both Senator Johnson and Speaker Ryan. If you’d like a copy of the bill, just let us know. If you haven’t done so already, please thank Senator Johnson & Speaker Ryan for their tremendous support!

WBA Helps Honor Paschke/McGlocklin
I had the honor of being asked to be a part of the celebration honoring Milwaukee Bucks Team Broadcasters Jim Paschke and Jon McGlocklin as they celebrated their 30th season together. The celebration took place at half-time of the March 17 game vs. Memphis. I presented Jim and Jon with plaques on behalf of the WBA and I was also able to hang out a bit with WBA Hall of Famer Eddie Doucette, who emceed the ceremony.

WBA Video Update Now Available 
With our newsletter (Wisconsin Broadcaster) now being offered bi-monthly, on the alternate months we’ll now be offering a brief video update. Questions, comments, concerns, just let me know.

WBA Summer Conference Festivities – Sign Up Now!
If you haven’t signed up, please do so now! I’m sure you’ll agree the Conference Committee did a wonderful job with the Agenda. Please join me in congratulating our 2016 WBA Hall of Fame Inductees (Lindsay Wood Davis, Aline Hazard, Larry McCarren, and Chuck Roth) and our Local Broadcast Legend Award Recipients (William Allen, Norb Aschom, Dick Kaner, and Bob Salm). I look forward to seeing you (and celebrating with you) in June at the Radisson Hotel and Convention Center in beautiful La Crosse!

FYI – the 2015 WBA Awards for Excellence Winners and Gala Highlights will be featured in the July/August issue of the Wisconsin Broadcaster (in the meantime, all winners—with video clips—can be found on our homepage).

Chair’s Column

Tom Allen

Tom Allen


Many of us are familiar with the services provided by our WBA.

From webinars and the legal hotline, to job fairs and the winter and summer meetings, your association
provides a wide range of visible and helpful initiatives. But there are also quite a few activities important to our stations and our industry that go on behind the scenes. I’d like to take a moment to share the WBA’s involvement in a recent example.

As we all know, access to courts is central to our democracy. The First Amendment protects not only freedom of speech but also freedom to receive speech from willing speakers. An important role of the media is to be the eyes and ears for the public, so any attempt to prohibit access to sources and willing speakers must be highly scrutinized.

That’s why the Wisconsin Broadcasters Association recently joined a coalition of media organizations to fight a proposed gag order in a criminal case pending in Vilas County against prominent Northwoods real estate investors Brian and David Eliason. After filing charges against the Eliasons, the State moved to prevent the parties and their lawyers from speaking to the media.

The WBA was asked to join a group that ultimately comprised Gray Television Group, Inc., Journal Sentinel Inc., Lakeland Printing, Inc., Madison Newspapers Inc., Quincy Media, Inc., Rockfleet Broadcasting/Northland Television, Inc., USA TODAY NETWORK-Wisconsin, and the Wisconsin Newspaper Association. The coalition was represented by Steve Mandell of Mandell Menkes, who was kind enough to allow me to share his “non-legalese” explanation of the case in this column.

The WBA’s executive committee voted unanimously to join the coalition. The decision to participate was easy. The proposed gag order would have stifled the flow of information about a high-profile case and would have hindered our members’ (and other media outlets’) ability to report on this matter. Plus, we were concerned about the long-term ramifications for other cases if the State were to successfully muzzle the trial participants in this case. We therefore joined the coalition.

The coalition filed the motion to intervene, and opposition to the gag order in early April. The court held a hearing on the matter on April 13, and we are happy to report that the coalition prevailed in court.

We opposed the request for a gag order on the grounds that it is an unconstitutional restraint on freedom of the press. Wisconsin recognizes a First Amendment right to gather the news, but there were no reported Wisconsin cases on the constitutionality of gag orders, which was another important reason to take this on.

The judge agreed with the coalition that there are other means by which the Court may ensure the defendants obtain a fair trial, without prohibiting or restricting the parties and their attorneys from communicating with the media.

For newsrooms all across Wisconsin, this was an extremely important issue. In this case, the media won. That said, we all know there will continue to be battles to fight across the state as we strive to keep our courts open, our records accessible, and our officials accountable. Rest assured that your WBA will continue to support those efforts.

Spending Time to Save Time

Kyle Geissler

Kyle Geissler, WBA Digital Consultant

The more you manage your life and work in a digital format, the more options you have for managing it. Too often, I see people not take the time or not know how to use these tools in a way that saves them as much time as it might.

If it’s not helping you, it’s hurting you.

You’ve already read my thoughts about email. That’s where I think there’s the most to be gained, but there are other examples:

–When’s the last time you used or cleaned out your browser bookmarks?
–Do you have a rule for what lives on your desktop?
–How do you organize the files on your computer?
–How many apps on your phone have you actually used in the last month?

It’s worth taking time to think about these issues and create rules that work for you. Taking a cluttered life and simply moving it to digital just means you can take your clutter wherever you go.

For some people and some uses it might make more sense to avoid digitizing your life. I’m not anti-paper. I support whatever works best for helping someone stay organized and save time…with a special emphasis on saving time.

Take time to reflect on how you use digital to organize your life. There are a lot of powerful tools out there, but they take time to set up properly for individual users. Take time to occasionally review how you’re using these tools. You might find that you should be using it differently, or perhaps you shouldn’t be using it at all.

Here are some of my favorite tools for digitizing my life:
Fuelly: Tracking gas mileage for my vehicles
Runkeeper: Tracking my running and biking
Inbox by Gmail: I’m a fan of inbox zero.
Feedly: RSS reader
Google Photos: Free backup of all my photos, plus all my photos are super-searchable, including on mobile.
Goodreads: I like to remember what I’ve read and what I mean to read in the future.

If you have a favorite calendar app that works with Google Calendar, let me know in the comments. The one that comes on my phone works fine. Same for SMS.

Source: https://kylegeissler.wordpress.com/2016/05/21/spending-time-to-save-time/

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