In cooperation with Wisconsin Emergency Management, the National Weather Service will conduct a test of the real Tornado Warning EAS Code on April 24, 2014 as part of Tornado Awareness Week. The State of Wisconsin has received a waiver from the FCC to use the actual EAS Tornado Warning Code for this statewide test. If there is a threat of severe weather, the test will be postponed until April 25, 2014. If there is severe weather on April 25, the test will be cancelled.
The audio of this test will repeat several times in the script “This is a Test”, because the real EAS Tornado Warning Code is being sent the crawl on TV stations and cable systems will read “A Tornado Warning has been issued for…”. Thus we ask that TV broadcasters and cable operators making the decision to air the test should display a “This is a Test” graphic behind the crawl.
The test will be originated on NOAA Weather Radio (NWR), and will be relayed via the State Relay (SR) and Local Primary (LP) stations. The EAS “TOR” Code will be sent independently by all five NWS offices serving Wisconsin, following the schedule below. Broadcasters and cable operators that monitor SR or LP stations from multiple EAS Operational Areas or directly monitor NWR from another EAS Operational Area may receive more than one Tornado Warning alert; since these alerts are sent independently from each NWS office they will not be recognized by EAS units as duplicates if alerts are received from two different EAS Operational Areas. It is also possible that some NWR stations may broadcast more than one TOR Code as some NWR stations serve counties from more than one NWS office.
This will be the schedule for April 24, 2014
(or if there is severe weather on April 24, test will be conducted on April 25, 2014):
1:00PM – Tornado Watch “TOA” EAS Code issued
1:45PM – Tornado Warning “TOR” EAS Code issued by all NWS offices serving Wisconsin counties*
Originator Code: WXR
EAS Code: TOR
EAS Duration: 15 minutes
*This test is being coordinated with the State of Minnesota. Stations in the border area will receive both Wisconsin and Minnesota counties in the same coordinated TOR Tornado Warning EAS message at 1:45PM.
If you have not already, please respond by e-mail to Vice President Linda Baun at firstname.lastname@example.org to indicate you have received this message, have passed this information along to all relevant staff (including station meteorologists), and will participate in the test and the public notice prior to the test.
NOTE: Public Notice on your end will begin one week prior to the test (PSA’s, mention in your news stories, weather reports, etc).
The WBA has renewed its agreement with the American Red Cross to help raise funds and awareness for major Red Cross disaster relief efforts in the state. The partnership, called “WBA Saves The Day,” was formed in 1998. It has been renewed every year – most recently at the WBA Board Meeting in January.
Through the “WBA Saves The Day” partnership, WBA member radio and television stations agree to provide one day of public service programming within three days of a major state disaster to support Wisconsin Red Cross disaster relief operations that are expected to exceed $50,000.
The agreement has been activated numerous times over the years: to support Red Cross disaster relief efforts for flooding, tornado damage, and windstorm damage in Wisconsin.
In addition, the agreement was activated after the September 11 tragedies where WBA helped raise $12.5 million in total efforts in the state of Wisconsin.
In 2001, the WBA received the Red Cross’ Excellence Award for In-Kind Support. This award is given at the state level and recognizes the outstanding work of an organization in support of the mission of the Red Cross. Also, in 2003, the Red Cross presented the WBA with an award that was part of their Disaster Partners program as a result of our continued commitment to the program, as well as the resources we provide.
The Wisconsin Broadcasters Association Cordially Requests You Save The Date: Saturday, May 3, 2014
Awards for Excellence Gala Dinner & Reception
Madison Marriott West
Are YOU a graduate of the Walker Broadcast Management Institute? As I did last year at this time (and it was well received), I’d like to take this opportunity to tell you about one of the greatest offerings we provide, the Walker Broadcast Management Institute! The Institute – the first of its kind to be sponsored by a state broadcasters association – is now in its 17th year, having completed its first five, 3-year management education cycles in 2012. It is held on the campus of the University of Wisconsin-Madison in conjunction with the UW School of Business. The Institute started out in 1997 as the WBA Foundation Broadcast Management Institute. Then, in 2006, the estate of William R. Walker graciously donated funds to endow the Institute and it has since been the Walker Broadcast Management Institute.
Aren’t We All Politicians In Some Way?
By the time you’ve read this article, our WBA delegates will hopefully be home safe and sound from our annual pilgrimage to Washington D.C. to speak with our members of Congress about issues facing our beloved broadcast industry, like Performance Tax, Spectrum Auctions and Retrans Consent, just to name a few.
While I sit here at home on my couch preparing our presentation, I asked myself “aren’t we all politicians in some way?”
When I googled this question, I came across an article written by a former Mississippi state senator Bob Usey. He says there are four types of politicians: Elected, Selected, Anointed and Appointed.
If you have ever been involved with a civic club or youth activities (like a booster club when dealing with a coach because they were not happy with their approved funds). You’ll quickly become a politician.
If you have ever been involved in a committee at work (oh, let’s say it’s the office remodeling committee, affectionately dubbed “The Everyone Has One” committee, and you have to work toward an agreed upon solution with many different opinions). You’ll quickly become a politician.
If you have been “selected” to represent a group to head a cause “that is firmly believed.” You’ll quickly become a politician. In a recent conversation I was having with Ray Waiter (fellow Woodward Radio employee-owner and a recipient of the WBA Hall of Fame award), he agreed with me that politics is considered the art of compromise; that certainly does, or should, apply to all facets of life.
So as our Washington meetings unfold, I hope that all parties are open to discussing what we as Wisconsin Broadcasters do as public servants in our local communities each and every day. Combined we do an estimated $270 million plus in community service PSA’s and promotional support. We make a difference in our listeners/viewers everyday lives.
I’m proud to be a part of a group of WBA “politicians” heading to Washington D.C.
This January we began our 3rd year of bringing discussion and focus to the ever changing world of digital and social media to the WBA Winter Conference. It was another well attended event and the number of new faces we see at each one of these sessions encourages us to know that we’re providing a service to our member stations that they appreciate and look forward to. This year we shifted gears away from just focusing on social media and took a broader look at issues that broadcasters are facing in the digital realm. Our first speaker was David Oxenford, a Partner from the Washington D.C. law firm Wilkinson Barker Knauer. David shared his expertise with us regarding the legal issues our stations need to be aware of in terms of creating and publishing content for the world to see online. David was followed by Aaron Barrett, the Interactive Marketing Director from Woodward Radio Group, who presented to our group on the importance of mobile. The focus was on how stations should be using mobile to reach more people and how they can begin to generate revenue from it.
As we have in the years past, we’ll be inviting you all to join us again in the summer for our next session. Since this medium is constantly and quickly evolving we feel there is a great deal of benefit for all of our members to keep this dialogue going at each event. The session will be held during the WBA Summer Conference on June 18th and begins at 9 a.m. We will be sharing a great deal about the changes in social media platforms, rule changes that all stations should be made aware of and anything new that comes up between now and then. The WBA Summer Conference will be held June 18th & 19th at the Blue Harbor Resort in Sheboygan. We look forward to seeing you in June and sharing ideas together. - Aaron Barrett, Interactive Marketing Director