Wisconsin Broadcasters Association
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    2015 DC Trip

    This annual trip provides an important opportunity for broadcasters and lawmakers to meet in both business and informal settings.

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    Student Seminar

    Join us Saturday, March 7th at the Madison Marriott West Hotel in Middleton for our annual Student Seminar.

Introducing the WBA’s Digital Hotline

January 30, 2015

By: Paul Jacobs, Jacobs Media

Please click here to view the archive of the webinar.

For our contribution to the WBA Newsletter, we turn to two famous philosophers: Confucius and CBS CEO Les Moonves.

Confucius is credited with saying, “May you live in interesting times.” This has become known as “the Chinese curse” because, as broadcasters know only too well, the last decade or so has certainly been “interesting,” as well as challenging and often trying.

And in a recent CNN interview, CBS CEO Les Moonves spoke for many broadcasters when he responded with this reply to a question about consumers moving to different gadgets and media outlets to enjoy his company’s programming:

“My job is to reach them wherever I can so I can be a great broadcaster and also look forward to the future online, and they’re not mutually unacceptable.”  -more-

Broadcast Station Reminder

December 22, 2014
Broadcast Station Reminder—Quarterly Filings and Requirements: Issues/Programs Lists; Children’s Programming; Commercial Limits and Class A TV Eligibility and AM Measurements
By David M. Silverman

By Jan. 10, 2015, all radio and television broadcast stations, both commercial and noncommercial, must prepare a list of important issues facing their communities of license, and the programs aired during October, November and December dealing with those issues. Radio stations must place these documents in their local public inspection files, while TV stations must post these documents to the FCC’s online public file database. READ MORE

Keep Broadcasters Foundation in mind for 2015

December 8, 2014

From RBR/TVBR, November 13, 2014
By Jim Thompson

Jim Thompson

Jim Thompson

The end of the year is a particularly busy time of year for broadcasters, professionally and personally. We are finalizing budgets for next year and thinking about gifts, trips, and dinners with our friends and family for the upcoming holiday season. It’s a mix of joy and stress and hope and worry. As broadcasters, we also start thinking about the best ways to use our local prominence to rally support for our communities by promoting local charitable events and outreach programs. As the season of giving and thanksgiving comes upon us, we may even conduct our own on-air fundraisers for a worthy cause. We are fortunate to work in a profession that is integral to the growth and safety of the communities we serve. -more-

President’s Column

Michelle Vetterkind

Michelle Vetterkind

Highlights Ahead

As we begin to wind down from the hustle and bustle of the holiday season, and as 2014 comes to a close, I’d like to take this opportunity to highlight a few of our events and deadlines that will be taking place within the next two months:

  • WBA Awards For Excellence Deadline – Wednesday, January 14 at 11:59 PM CDT.
  • Please join us for the WBA’s Social Media Seminar and WBA Social Reception on Tuesday, January 20 and our Winter Conference/State Legislative Day on Wednesday, January 21. We really NEED you—especially for the State Legislative Visits and Reception.
  • January 22 is the registration deadline for the WBA’s upcoming DC Trip (to take place February 24 and 25).
  • The WBA’s Digital Hotline Rollout Webinar will take place on January 27. Your WBA is thrilled to be able to offer you this terrific member service in 2015. Make sure to join us for the webinar, where you’ll learn how best to take advantage of this offering.
  • Is there someone you’d like to nominate for the WBA Hall of Fame? If so, don’t forget that the WBA Foundation Hall of Fame Nomination Deadline is February 15, 2015.

Have I mentioned lately that it’s never boring at your WBA?

So here’s to a happy, healthy, and, might I add, prosperous (as that certainly doesn’t hurt) 2015!

Thank you, as always, for your time and support.

Chair’s Column


Another New Year is upon us. 2015 will be a year of change for me and my co-employee owners here at Woodward Radio Group.

We will have three of our long-term employee owners either already recently retired or retiring this year. In many ways it will be sad to not be able to talk and laugh with them on a daily basis. After all, we spend more time with our work families than we do with our own families.

However, this is also an opportunity for change and in many ways an opportunity for us to pursue our future dreams. My hope is that all of you go out and create your futures in 2015. Only you can. No one else will. Happy New Year!

“All of our dreams can come true–if we have the courage to pursue them.”
-Walt Disney

“Whether you think you can or think you can’t, you’re right.”
-Henry Ford

“The best way to predict the future is to create it.”
-Abraham Lincoln

“Do or do not. There is no try.”

Are we open to change?

As I was wrapping up grad school and focusing on my thesis several years ago, I came to the realization that I should have done more work on the diffusion of innovation….a fancy way to say “change.”

But it wasn’t too late. I did a lot of work with diffusion of innovation in my last few semesters, and it was a key part of my thesis.

The topic fascinated me because I like change. When new web applications or software comes out, I get on the list to be an early tester. Even if the bugs aren’t worked out yet, I want to use it. I’m your typical early adopter. -more-

Legal & Legislative

A quick note from your WBA Legislative Committee Chair

Please drop a note or make a phone call to legislators who were successful in Tuesday’s election. Contacting them now will make your communications closer to our January Legislatiev Day more effective. This is a great time to invite newly-elected legislators to visit your stations.  Please consider inviting area broadcasters to meet together with legislators now to share our legislative concerns for the next session early. (more…)

Featured Video

Ron Fruit, Hall of Fame Inductee 2014

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