Wisconsin Broadcasters Association

Watch for Your 2015 WBA Dues Information

October 30, 2014

Even though there are still a few weeks left in this year, it’s time to pay next year’s dues!

When 2014 ends, so does your WBA membership. So sign up now and keep your membership in full force, without interruption, all the way through 2015. You should will be receiving your notice for 2015 WBA membership dues the first week of November (we mail them out on November 1 each year, according to our bylaws). -more-

WBA’s Broadcast Internship Program

October 29, 2014

Another Way To Assist You With Your EEO Compliance! And gain one credit per 2-year period.

Your WBA is always looking for ways to assist our member stations with EEO credits. As part of the WBA Assistance Action Plan for EEO Compliance we are proud to offer the WBA Broadcast Internship Program! -more-

Your WBA to offer WBA Digital Hotline with Jacobs Media

October 28, 2014

New WBA Member Service Begins February 1, 2015

Leading broadcast media consultant Jacobs Media has been selected by your WBA to provide innovative and important services to our members. Their efforts will center on helping WBA member radio and television stations improve their digital, social media, and mobile strategies. For more than three decades, Jacobs Media has consulted major, medium, and small market broadcasters across North America, providing expertise and perspective during changing times. They have a team of diverse experts that will be on call to provide advice at no charge to you, our valued WBA members. -more-

President’s Column

Michelle Vetterkind

Michelle Vetterkind

WBA Foundation Sponsors Two Gubernatorial Debates

It’s been interesting to look back at my notes from when both boards asked us in early 2013 to come up with a new WBA Debate Plan, with a goal of being more inclusive of our membership by encouraging a more market-based approach.

From the formation of the Debate Committee (with recommendations coming from both boards) to the re-evaluating and refining throughout a six-month period with the final plan being passed at the Joint Board Meeting this past June, it was quite the experience to see the final plan put into action—TWICE! -more-

Chair’s Column


Collaboration Leads to Successful Debates

Collaboration is the art of working together to achieve a mutually agreeable and successful outcome. Our recent WBA sponsored debates are evidence of that.

The WBA Foundation Board and the WBA Board considered the most fair, non-biased way to put these debates together. A committee, consisting of both board members and non-board members, was formed. The final recommendation was that each debate would have a market coordinator, a moderator, and four panelists, consisting of both TV and Radio members. -more-

Facebook is looking for quality. Do you have it?

By the time you read this, the rules Facebook uses for determining what appears on news feeds will probably change again.

But the most recent news from Facebook on regarding its news feed is another attempt to get rid of “clickbait.”

Clickbait is a bait and switch. It’s less-than compelling content teased in a way that’s makes it appear more compelling than it is. Example:

“This baby riding a puppy is precious, but you won’t believe what happens next!”

I’ll ruin it for you. The baby falls off.

Facebook wants its users to be satisfied when they click on links in their news feed. Give Facebook credit. They want quality.

But how can you write an algorithm that measures quality? -more-

Legal & Legislative

2013–2014 State Legislative Session A Memorable One For Wisconsin’s Radio & Television Broadcasters!

By Brandon Scholz, Capitol Group & Michelle Vetterkind, WBA State Lobbyists

First and foremost, the Wisconsin Broadcasters Association fought from the opening day of the legislative session in 2013 to the very last legislative day in 2014 to pass the industry’s top priority issue – the sales tax exemption on broadcast equipment and electricity charges.

As the WBA expanded its presence and footprint in the State Capitol, even more was accomplished as a number of issues made their way through the legislative process. (more…)

Featured Video

David Sanks, Hall of Fame Inductee 2014

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