Wisconsin Broadcasters Association

Charity album features Wisconsin artists

Posted On: March 27, 2017
Charity album features Wisconsin artists - Wisconsin Vinyl Collective

A vinyl-exclusive charity album featuring artists with strong Wisconsin ties will benefit Keep Wisconsin Warm/Cool Fund.

Stone After Stone Records in Madison will release Wisconsin Vinyl Collective: Volume One on Record Store Day, April 22, at most independent record stores in Wisconsin. The album features the BoDeans, Cory Chisel & Adriel Denae, Emperors of Wyoming, The Mascot Theory, Locksley, Kyle Megna & the Monsoons, Gabe Burdulis, Seasaw, Trapper Schoepp & the Shades, and Buffalo Gospel.

All vinyl records will come with a free digital download of the album.

The Keep Wisconsin Warm/Cool Fund is a statewide non-profit charitable effort that steps in to keep the heat and power on for thousands of elderly,  … Read More

Share your photos from the past

Posted On: March 26, 2017
WEAU - Commercial

When is the last time you looked at those photos from when you started in broadcasting?

Dust them off and share them with your fellow broadcasters.

The WBA wants to collect your photos to share them with members who might enjoy seeing people and places from the past. Perhaps you’ve got a photo of someone but can’t remember the name? We bet one of your fellow members might know it.

Send your photos to kgeissler@wi-broadcasters.org. Tell us whatever you know about the photo, including names. Don’t have them digitized? Don’t have a scanner?  … Read More

Join WBA on Snapchat, Facebook, Twitter

Posted On: March 25, 2017
Join WBA on Snapchat, Facebook, Twitter

If you’re not following the WBA on social media, you’re missing out on a chance to stay connected with your fellow broadcasters and stay on top of what’s happening in broadcasting in Wisconsin and the nation.

Your WBA recently joined SnapChat to give you an inside look at what’s happening at the WBA. We’re busy planning events, advocating, and serving our members. We’re at “wibroadcasters” on SnapChat.

On Twitter, you can keep on top of daily developments in broadcasting, including news from the WBA, trade journals, and postings to our job board. You can even tweet us your questions and comments.  … Read More

28-year TV engineering veteran dies

Posted On: March 23, 2017
Terence Ladwig

A Mount Horeb man who spent 28 years as a TV engineer in Madison has died.

Terence Ladwig grew up in Wausau and went to UW-Madison to learn about electrical engineering.

“Shortly after the birth of their first child, Terence landed his dream job as a television broadcast engineer,” his obituary read. “He spent the next 28 years at WKOW-TV in Madison, and served as union steward of his IBEW Local 715, until his retirement in 1994.”

Ladwig earned his first amateur radio license at age 15, according to his obituary.

“By 1962,  … Read More

Automated Email Campaigns for Broadcasters

Posted On: March 20, 2017
Program Date:  March 30, 2017
Seth Resler

These days, broadcasters are being asked to do more with less: less time, less money, less staff. Fortunately, there’s a way to automate your station’s email campaigns to save your staff a lot of work. In this webinar, Jacobs Media Strategies’ Digital Dot Connector, Seth Resler, will show you how to leverage the power of email marketing to engage your audience — without burying your staff in extra work.

You’ll learn:

  • How to get more audience members to sign up for your station’s email list
  • How to send out email campaigns without lifting a finger
  • How to use email to get more mileage out of your station’s older content
  •  … Read More

WPR marks 100 years serving Wisconsin

Posted On: March 18, 2017
UW-Madison students were a key part of the on-air talent, including popular radio dramas at the time. Credit: UW Archives, image S11057
UW-Madison students were a key part of the on-air talent, including popular radio dramas at the time. Credit: UW Archives, image S11057

In 1917, a small group of Wisconsinites gathered at the Madison home of University of Wisconsin – Madison Physics Professor Earle Terry to witness the launch of public broadcasting in the state. There was no fanfare; there were no crowds, just a small group of scientists and students who were committed to using new technologies to enhance life across the state — a commitment that remains at the heart of everything Wisconsin Public Radio and Wisconsin Public Television do to this day.

“By all accounts, we’re the oldest public radio station in the nation and one of the oldest continuously broadcasting radio stations of any kind in the country — we’re even older than the BBC,” noted Mike Crane,  … Read More

Mackenzie Martin – A Success Story

Posted On: March 16, 2017
Mackenzie Martin – A Success Story (Mackenzie)

Fresh from Macalester College, Mackenzie Martin applied for the Operations Director position at WXPR. Mackenzie had a solid IT background from work done while at school, experience in and a love for public media, and a thirst to learn more about the tech side of radio broadcasting. Mackenzie was hired in mid-May 2016. With some help from the WBA Scholarship Fund, Mackenzie attended the Media Technology Institute at La Crosse just one month later.

Eight months later, Mackenzie not only hosts Morning Edition each weekday on WXPR, she manages the operations side of the radio station with positive energy and ability.  … Read More

WBA members invited to join Conclave 42

Posted On: March 15, 2017
WBA members invited to join Conclave 42

WBA members are invited to attend a three-day conference for broadcast professionals in the Twin Cities.

The Conclave is in its 42nd year and meets from July 26-28 at the DoubleTree Park Place Minneapolis, just west of downtown Minneapolis on I-394.

Attendees will learn about changes coming from the digital revolution, speaking to clients, talent training, podcasting and numerous other topics. There are also many chances to network and hear from leaders in broadcasting. The full agenda is available at www.theconclave.com.

WBA member stations and employees of those stations can get a discount to attend Conclave 42.  … Read More

ATSC 3.0 and the Perennial Transition

Posted On: March 14, 2017
John Hane


As someone who has been deeply involved in planning for the rollout of ATSC 3.0, I get a lot of questions about the next generation broadcasting standard. By far the two most common questions are “When will the transition start?” and “When will it end?”  My answers—which often lead to quizzical looks—are “Very soon.  And never.”

The visible transition to 3.0 in the United States will begin almost immediately after the FCC approves use of the new technology. Transmitters being built today are 3.0 ready, and many hundreds (perhaps more than a thousand) of these transmitters will be installed as a necessary part of the post-incentive auction repacking process.   … Read More

President’s Column

Michelle Vetterkind

Michelle Vetterkind

I’d like to take this opportunity to tell you about one of the greatest offerings we provide: the Walker Broadcast Management Institute! The Institute is the first of its kind to be sponsored by a state broadcasters association. It is now in its 20th year, having completed its first six, 3-year management education cycles in 2015. It is held on the campus of the University of Wisconsin-Madison in conjunction with the UW School of Business. The Institute started out in 1997 as the WBA Foundation Broadcast Management Institute.  Then, in 2006, the estate of William R. Walker graciously donated funds to endow the Institute and it has since been the Walker Broadcast Management Institute. 

This year’s event takes place April 18-20. The Institute has become so popular that we only have a couple of spots left available this year. If we’re sold out by the time you see this, give us a call to see if you can get on a waitlist for next year’s event. While you can see this year’s full agenda and registration form here, let me give you a bit of an insider’s perspective on what a terrific offering this is (as I just so happen to be a graduate of the Class of 2003). Where else can you get three days of top-notch instructors, the most timely session topics, a fabulous venue (it doesn’t get much better than the UW-Madison campus in the spring), and memorable camaraderie (it’s fun to watch how everyone seems to bond with other members of their “class” after spending three full days together each year, for a three-year period), at an all-inclusive, amazingly low price? Oh, and did I mention that’s without ever having to leave the state of Wisconsin? 

The highly-interactive sessions take place during the day (Tuesday, Wednesday and Thursday) in the state-of-the art Grainger Hall, which houses UW-Madison’s School of Business. Tuesday night features a reception and casual dinner at one of the local restaurants within walking distance of State Street and the UW Campus.  It also seems to be a bit of a tradition that after dinner, several will wander over to nearby Memorial Union and sit out on the lakefront terrace eating Babcock Hall ice cream (or perhaps indulging in a favorite Wisconsin libation).  Wednesday night features a reception, dinner, and speaker on the top floor of the beautiful UW-Madison Fluno Center.  This year’s speaker will be Deb Houden, PhD. She’s an adjunct faculty member at the Wisconsin School of Business teaching negotiations for the Executive MBA, Center for Professional Development, and the Center for Advanced Studies in Business. She will present The Reality of Negotiation. Effective negotiations are important in the management of life. Each day we face numerous bargaining situations in our personal and professional world, but our individual realities can get in our way. Deb will discuss the influence of perceptions in managing negotiations successfully.

Another highlight in Wednesday night is the “graduation ceremony.” Attendees belt out an enthusiastic  rendition of Pomp & Circumstance, as each graduate steps up to the podium to receive the highly coveted leather briefcase, which one can only receive as a graduate of the Institute.

The program is designed in three, three-year modules for maximum effectiveness.  For the most part, topics will repeat every three years (with many of the same instructors coming back, due to popular demand).  However, if you’re worried about committing to the full three years initially, please don’t.  While it’s true that the majority, by far, do attend the full three-year cycle (trust me, you’ll want to), we’ve had a few who have been unable to and have still benefitted greatly from the year(s) they have been able to attend. 

Many of you know Joan Gillman. Joan has been and continues to be an integral part of the Institute as she’s worked with us since the program’s inception when she was the Director of the Small Business Development Center at UW-Madison. While Joan has since “retired” (she is now Director of Industry Relations, Emeritus, School of Business, UW-Madison), fortunately for us – she likes us (she really likes us) and is willing to continue to work with us on the program, securing top-notch sessions and speakers each year. 

If I still haven’t convinced you to sign up for the Walker Broadcast Management Institute, take a look at this list of our 119 esteemed graduates (and…we’re looking to add more graduates to the list after this year’s event). Wouldn’t YOU like to see your name on this list?



Tracy Balzer, Mid-West Family Broadcasting

Anna Engelhart, WKOW-TV

Kyle Geissler, WISC-TV

David Hyland, WI Public Radio

Jim Murphy WRJC AM/FM

Steve Schlutt, Mid-West Family Broadcasting

Mark Van Allen, Mid-West Family Broadcasting

Steve Young, WNWC-FM



Lynn Bieritz, Mid-West Family Broadcasting

Ryan “Elwood” Bjorn, Woodward Communications

Zack East, Mid-West Family Broadcasting

Andrew Felix, WEAU-TV

John Kimmons, Mid-West Family Broadcasting

Luis Montoto, Mid-West Family Broadcasting

Josh Morgan, WREX-TV

Hope Quackenboss, Mid-West Family Broadcasting

Joe Radske, WISC-TV

Brian Tyndall, Mid-West Family Broadcasting



Sean Dwyer, WXOW-TV

John Laughrin, WAOW-TV

Mike O’Brien, Bliss Communications

Terry Stevenson, Seehafer Broadcasting



Bruce Briney, WKOW-TV

Cedric Friesen, Family Radio

Mike Kemmeter, Woodward Communications

Ed Kral, WSJV-TV

Jill Sommers, WISC-TV

Evan Stanek, Woodward Communications



Jill Shiroma, WISC-TV

Eric Voight, Results Broadcasting

Dave Edwards, Woodward Communications

Steve Fisher, Woodward Communications

Pam Jahnke, Mid-West Family Broadcasting

Rex Charger, Mid-West Family Broadcasting

JD Garfield, Mid-West Family Broadcasting

Jim Leach, Mid-West Family Broadcasting

Jen O’Brien, Mid-West Family Broadcasting

Jean Taylor, Mid-West Family Broadcasting

Howard Gloede, Mid-West Family Broadcasting

John Huff, KWWL-TV

Bridget Breen, KTIV-TV

Dave Booth, WXOW-TV

Jeff Thelen, WSAW-TV



Kevin Ruppert, WISC-TV

Paul Layendecker, Mid-West Radio – Michigan

Bob Bucholtz, Mid-West Radio – Michigan



Mike Kornemann, Madison Magazine

Colin Benedict, WISC-TV

Susie Taylor, Channel 3000

Ty Shea, WISC-TV

Sandi Schmidt, Woodward Communications

Greg Lawrence, Woodward Communications



Cindy Taerud-Forkes, WKBT-TV, La Crosse

Amy Ziebell, Mid-West Family Radio

Ritchie Baumann, Mid-West Family Radio

Jason McCutchin, Mid-West Family Radio

Len Clark, Learfield Communications

Sue Ramsett, WSAW-TV, Wausau

Scott Huber, WSVX Radio

Theresa Timm, Family Radio

Corri Moran, Family Radio

Linda Baun, WBA, Madison

Mary Anne Drewek, Woodward Communications

Don Grassman, Results Broadcasting



Joe Daguanno, Mid-West Family Radio, Stevensville, MI

Dave Doetsch, Mid-West Family Radio, Springfield, IL

Glen Gardner, Mid-West Family Radio, Madison

Jim Gifford, Mid-West Family Radio, St. Joseph, MI

Brian Michaels, Family Radio, La Crosse

Geoff Shields, WMTV-TV, Madison

Rick Trautschold, Mid-West Family Radio, Springfield, MO



Nan Blom Roach, WISC-TV, Madison

Tim Bremel, WCLO/WJVL, Janesville

Joe Calgaro, Woodward Communications, Appleton

Don Rosen, WRJN/WEZY, Racine

Ken Scott, WCLO/WJVL, Janesville

Jeff Ver Voort, WISC-TV, Madison

Tom Yunt, Woodward Communications, Dubuque, IA



Steve Brown, Woodward Communications, Appleton

Randy Hawke, Mid-West Family Radio, Madison

John Hunt, Mid-West Family Radio, Madison

Kevin Kavanaugh, Family Radio, La Crosse

Al Lancaster, WSAW-TV, Wausau

Kristy Nix, Family Radio, La Crosse

John “Sly” Sylvester, Mid-West Family Radio, Madison

John Wanie, Woodward Communications, Appleton



Scott Chorski, WKBT-TV, La Crosse

Jason Effinger, WMTV, Madison/WEAU-TV, Eau Claire

Steve Scadden, WISC-TV, Madison



Dave Black, WSUM-FM, Madison

Carmelyn Daley, WISC-TV, Madison

Tim Etes, WRJN/WEZY, Racine

Steve Lavin, WEAU-TV, Eau Claire/WBAY-TV, Green Bay

Scott Lopas, WTKM AM/FM, Hartford

Barb Renbarger, WEAU-TV, Eau Claire



Greg Bell, Woodward Communications, Appleton

Bob Dailey, WCLO/WJVL, Janesville

James Hodges, WBKV/WBWI, West Bend

Brian Howell, Madison Magazine, Madison

Dayton Kane, Woodward Communications, Appleton

Michelle Vetterkind, WBA, Madison

Jolene Neis, Mid-West Family Radio, Madison

Pat O’Neill, Mid-West Family Radio, Madison

Kelly Radandt, Woodward Communications, Appleton

Scott Robert Shaw, Family Radio, La Crosse

George Smith, WSUP-FM, Platteville

Ted Waldbillig, Mid-West Family Radio, Madison



Wilfred Tremblay, WSUW-FM, Whitewater



Ken Beno, Lake Land College, Mattoon, IL

Leonard Charles, WISC-TV, Madison 



Mary Jo Berner, WERL/WRJO, Eagle River

Tom Bier, WISC-TV, Madison

John Laabs, WBA, Madison

Bob Miller, WKOW-TV, Madison/Discover Mediaworks, Milwaukee

David Sanks, WISC-TV, Madison

Sandy Shockley, Shockley Communications, Madison

Terry Shockley, Shockley Communications, Madison

Tom Walker, Mid-West Family Radio, Madison

Jen Winiger, Madison Magazine, Madison

Chair’s Column


2017? Just You Wait!

2017 looks like a year in flux. A whole new administration is unpredictable. For us in the media, it can be a circus, in more ways than one. We have an unpredictable president, that’s for sure. Those who work for him are too. It appears the new FCC chair, Ajit Pai, plans to do some things that’ll make it easier for us to operate. The public file listener letters will go away, and even more changes are being discussed at the FCC that might make it easier for us to operate.

The funny thing is that those changes come and go, but it doesn’t seem to really make it any less work, it’s just a different kind of work. We don’t have to manually erase tape carts anymore, just push a key. 

Certainly there’s a lot to do in WBA, Our awards show has more than 1,700 entries, a record. We’re working on a project to honor Rick Jowett, our late photographer for a generation or two. We plan to be involved in Honor Flights again. This time we’re working with Vietnam vets. WBA will be working harder to replace the income lost when some NCSA clients cut budgets or simply went away. Budget cuts mean service cuts. But we’ll be working hard to replace that income or reduce services. You already know membership dues have increased. It was a long time coming. And the value surely matches the amount we now pay.

Each station will have work to do. The TV people have to deal with their spectrum project. Someone will have to get to the Legislature/Department of Revenue to change the sales tax picture to make sure any money spent by those stations becomes a deduction. The bill passed in the last legislature was faulty in that regard.

In radio, FM chips for cell phones are getting more plentiful. There were more than a thousand FM translators licensed to strengthen the signals of AM stations. That will probably start again.

The commission will probably work on cutting more of our red tape providing more flexibility to serve our audiences. The red tape needs to reflect the current marketplace, not 1977.

That’s my first newsletter to the membership. Hope to see you all in Sheboygan in June. And, thank you for your trust in electing me as WBA chair.

Featured Video

Aline Hazard, Hall of Fame Inductee 2016

Recent Tweets