Wisconsin Broadcasters Association

How to “Talk Advertising” With Your Prospects and Customers Now

Posted On: October 17, 2016
Program Date:  November 16, 2016

Presenter:  Chris Lytle

Grab your “seat” and bring your whole sales team.  Invite your copywriters and production people, too. 

Here’s why this program is important:

  • Everybody has an opinion about advertising. 
  • But people who sell broadcast advertising need a philosophy of advertising.
  • Not just an opinion.

Face it. Most of your salespeople don’t have degrees in advertising or marketing. 

That’s troublesome.

This Webinar bridges that learning gap quickly. 

It’s a fast-paced, highly-detailed session.

Here are a few of the takeaways:

U.S. Senate candidates debate issues in WBA Foundation sponsored debate

Posted On: October 15, 2016

U.S. Senate candidates Sen. Ron Johnson and challenger Russ Feingold debated Friday night in Green Bay at a one-hour televised event sponsored by the WBA Foundation with funding provided by the Wisconsin Association of Independent Colleges and Universities. It was aired by more than 75 television and radio stations throughout the state. The debate was also shown live on national network C-SPAN and Wisconsin public affairs cable network WisconsinEye. It was also streamed on at least nine different websites.

You can watch the debate here.

The debate was produced at WLUK-TV and moderated by Jill Geisler,  … Read More

From Surviving to Thriving

Posted On: October 14, 2016
Program Date:  November 1, 2016 OR  November 3, 2016

Radio Advertising Bureau’s
From Surviving to Thriving

Presenter: Jeff Schmidt
Guest: Derron Steenbergen   

In this information-packed one-hour live webinar, learn simple steps to making magic in your sales career.  You’ll get the 6 most powerful words in sales, how to go from cold call to cash cow, the power of a plan, finding your “appy” place, making money with digital, and much more.  Turn “getting by” into “getting buys” with these powerful tools.
 … Read More

Help the American Red Cross in the Hurricane Matthew Response

Posted On: October 13, 2016

Hurricane Matthew created a path of destruction from the Caribbean up through Virginia and the Red Cross is responding with a multi-faceted effort. As of today, 100% of Red Cross Wisconsin’s local Emergency Response Vehicles are outside the state, carrying food, water, cots and clean-up materials in Florida, North and South Carolina. The Wisconsin Region is also leading the Midwest in deployments. 60+ people have donated their time and talents for up-to three weeks to help complete strangers in their darkest hours.  All disaster services are free to people in need.  The Wisconsin Broadcasters Association encourages our member stations to help the response by airing Red Cross PSAs and news content whenever possible.   … Read More

Coverage of WBA Foundation U.S. Senate Debate

Posted On: October 7, 2016

New role at WBA

Posted On: October 1, 2016
Kyle Geissler
Kyle Geissler

My first solo shift on the radio was in the late 90s at WRST-FM in Oshkosh. I was hosting Jazz Directions. The station still today plays jazz every weekday afternoon.

I loved hosting that show, and I’ve loved all the experiences in broadcasting I’ve had since then.

Some background:

Before I left school, I was an intern at KFIZ in Fond du Lac. I took my experience from those two stations to land my first professional broadcasting job at WCLO-AM and WJVL-FM in Janesville. While there, I completed a graduate degree in mass communications at UW-Whitewater.  … Read More

WBA Foundation to Sponsor U.S. Senate Debate

Posted On: September 30, 2016

Market/Moderator/Panelists Confirmed

The 2016 U.S. Senate debate between Senator Ron Johnson and challenger Russ Feingold will be held at 7PM CDT on October 14, 2016 at the WLUK Fox 11 Studios in Green Bay, Wisconsin. The one-hour debate will be offered statewide to Wisconsin television/radio stations for live and/or delayed broadcast.

“The WBA Foundation (WBAF)  is honored to continue our more than 25-year tradition of these important debates as part of the civic and political process,”  said President & CEO Michelle Vetterkind.

For the first time, social media will be incorporated into the debate to allow input,  … Read More

Less Than Surprising Social News

Posted On: September 26, 2016
Kyle Geissler
Kyle Geissler

Did you know that the most recent presidential debate was the most tweeted in history?

Should we be surprised by this?

I’ve failed to understand the point of articles like these. Social media is adding users every day. Some faster than others. So, when a big social event happens, why would we be surprised when we find out it’s the most social event ever?

It happens every year with the Super Bowl. Presidential elections happen even less often, so it’s even less surprising that there’s more social activity than there was two or four years ago.  … Read More

Business Succession Options

Posted On: September 7, 2016
Program Date:  January 26, 2017

Presented by your WBA Foundation

While most business owners do not like to think about, or plan for, the transition of their business, the fact remains that most businesses will ultimately be sold.  In fact, the oldest baby boomers are currently 70+ years old and the youngest baby boomers are 52+ years old—this demographic of aging baby boomers means an estimated 65% of all closely held businesses will change hands in the next decade. 

If you are thinking about the future, either buying or selling, or just interested, this seminar will get you thinking about options.  … Read More

President’s Column

Michelle Vetterkind

Michelle Vetterkind

Is your station among the list of stations that participate in the WBA’s NCSA/PEP program?

The WBA’s NCSA/PEP Program is what allows your WBA to provide you with the majority of the many services/offerings we do.

To help provide you with an idea as to how reliant the WBA (like all State Broadcasters Associations) are on NCSA/PEP income, this graph shows the relative contribution of NCSA/PEP income to the overall WBA revenue budget for an average year. 

If you are on the list (and the majority of you, by far are) – THANK YOU!    If you are not on the list, I strongly urge you to take part in this important partnership.  Any questions as to how the program works, please feel free to me directly at mvetterkind@wi-broadcasters.org or give me a call at 800-236-1922.  I’d love to talk to you!

To highlight just a few of our upcoming events!

Saturday, October 1 – The Poynter Sensemaking Summit – Wisconsin has been chosen by the Poynter Institute as one of the few lucky states to offer this half-day program with Al Tompkins & Elissa Yancey.  The Summit will help make your reporting more reliable and will make your journalism stand out. 

October 13 – 15 – our Broadcasters Clinic.  As a matter of fact, it’s the 60th Anniversary of the Broadcasters Clinic.  You won’t to miss this Award-winning, 3-day regional event that last year drew attendees from 24 states.  I’d like to congratulate our own Linda Baun, Leonard Charles and the entire Clinic committee for again being recognized by the National Society of Broadcasters Engineers for the BEST Regional Convention!  Certainly well-deserved!  Make sure to send your engineers (and managers – come join us for the Exhibits – we’d LOVE to have you there!  You will NOT be disappointed.

Finally – in keeping with our time-honored tradition for the last (more than) 25 years, your WBA Foundation will be hosting a U.S. Senate Debate between incumbent Senator Ron Johnson and Democratic challenger Russ Feingold.   The debate will take place on Friday, October 14 – in the Green Bay/Appleton market.  As always, it will be offered statewide to Wisconsin television/radio stations for live broadcast.    

As we always encourage you to do during the August Recess, your WBA also helped facilitate several District Meetings with our Members of Congress.  Here are group photos from our meetings with Congresswoman Moore (4th District – Milwaukee) and Congressman Mark Pocan (2nd District – Madison).

Until the next issue of your Wisconsin Broadcaster, don’t forget to enjoy the pleasures our Wisconsin Fall season has to offer: the beautiful changing of the leaves (such a wonderful Wisconsin treat), football, cozy sweatshirts & sweaters, bonfires, and of course, spending time with friends and family.

Thank you – as always – for your time & support!

Chair’s Column

Tom Allen

Tom Allen

These days, the average worker stays in his or her job for 4.6 years. That’s according to the most recent bureau of labor statistics numbers I could find.

Those same stats show that with younger workers, many of the folks we employ in our television and radio stations, the length of time spent in a job is even shorter. As a News Director friend of mine says, “I hire people for a living, and do a little TV News on the side.”

Which brings me to the subject of workplace longevity, and how our view of that continues to evolve. Most of us have a fair number of employees in our stations who have been there for decades. We often celebrate employee anniversaries of thirty or forty years, some even longer. I wonder what that will look like in a decade or two. Will a twenty year anniversary be the milestone that forty is today? I think that’s quite possible. And while we realize that the tradition of people spending an entire career with one organization is long gone, does that mean we need to be resigned to the fact that job hopping is the new norm?

While there will always be turnover, and a certain amount of that is actually healthy, I think most of us want to create a work environment where people truly enjoy being part of the team, and have no desire to leave.

First Call, an employee assistance program, notes that there are four key factors needed to create and maintain a positive work environment. They are:

  • Telling people what you expect of them.
  • Showing interest in your team members.
  • Creating an encouraging environment.
  • Recognizing and rewarding good performance.

Sounds simple, doesn’t it?

Well, I’ll be the first to admit that when things get hectic, when budgets aren’t being met or I’ve spent a day on complicated HR issues, my next thought isn’t always to show interest in a team member, or reward someone’s good performance. Yet, that’s exactly what we should be doing on a consistent basis. It’s important to remind ourselves to not get so caught up in putting out fires that we neglect to shine a light on all the positive things happening around us each and every day.  

And since we started with the subject of longevity in the workplace, I’d like to recognize the significant longevity we have with our wonderful WBA staff. This year, Michelle celebrates 21 years with the WBA. And Linda and Liz each have more than a decade of service. I know I speak for all of you in thanking each of them for everything they do for our Association!    

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Lindsay Wood Davis, Hall of Fame Inductee 2016

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